SIP REPORT

ON
LEAD GENERATION AND
SOURCING FOR RE/MAX IN
WESTERN PUNE

BY-NAMITA VAST
21BSPDD01C109
IBS DEHRADUN
The primary objective is to generate
leads for real estate in western Pune
under re/max and
The secondary objective is to do
branding through content writing,
digital marketing also Sourcing and OBJECTIVES
hiring candidates for re/max V21 realty
plus
The methodology used to generate the leads and do
sourcing was a telephonic conversation. METHODOLO
Sample size and method-
Convenience Sampling method was used and excel was
GY
the tool used for data analysis.
964 sample size was taken for lead generation in real
estate sales.
521 was the sample size for sourcing and hiring
candidates under recruitment process.

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SWOT ANALYSIS

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DATA ANALYSIS

NUMBER OF PEOPLE NUMBER OF PEOPLE NUMBER OF PEOPLE NUMBER OF PEOPLE NUMBER OF PEOPLE
CONTACTED RESPONDED NOT CONNECTED INTRESTED TO VISIT BUY LATER
SITE

964 677 224 34 29

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TYPE OF RESPONSES
GENERATED

Intrested to Buy Later

Intrested to vist the site 3%
4%
No.of people
not connected
23%
Segregation of 964 responses In the percentile
form which were collected to observe and
perform the data analysis with respect to the
objectives of this SIP.
NO. OF people
responded
70%

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PREFERRED LOCATION IN PUNE
Preferred Locations In Pune Ravet slightly overtook PCMC in customer
4% 9%
preference just by 1% as Ravet is being
9%
developed and bigger carpet area properties
13% are available at affordable prices.

4%

30%

30%

pcmc baner hinjewadi ravet

tathawade Vimannagar katraj Bavdhan

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PREFFERED BUDGET TO INVEST IN
PROPERTY
Budget for investment For investing or buying a real estate
in Reale state property in west Pune, responses showed
32 lakh
following percentages
7%
45 lakh
7%
40 lakh
21% where 50 lakhs is the ideal amount of
60 lakh
investment for most of the buyers
7%

55 lakh 75 lakh
7% 7%

26 lakh
7%

50 lakh
36%

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RESPONSE FOR THE PROJECT AT
HAND
Type of responses received for the project
Kohinoor Sapphire 3 Response Kohinoor sapphire 3,Tathawade ,pune.
(project on which we were working in pune)
Details Shared For
Project
19%

Already Bought
43%

Already Seen
38%

Already Bought Already Seen

Details Shared For Project

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Primary data analysis for Sourcing and Hiring
under Human Resources Department
Total Number of calls Female Candidates Male Candidates Hired
made

521 191 330 5

MALE TO FEMALE RATIO

female
37%

male
63%

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CONNECTED RECRUITMENT
CALLS
Number of Connected calls Female Male
357 113 244

Female 113 Male 244

Interested Wants an office job/WFH Interested Wants an office job

69 25 219 2

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RESPONSES BASED ON GENDER (HR)
FEMALE CANDIDATE RESPONSE MALE CANDIDATE RESPONSE
1%

Office job
27%

Intrested
73%

99%

Intrested Office job intrested Office job

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SR.NO OBJECTIVES FINDINGS
.
1 to generate leads for real estate in western Pune under Re/Max and  Customer has started to look at Real Estate as easy money, Most of the properties are bought by
  Rich section of society for an investment purpose.

   Renting and Leasing has become the stable source of income for many.
 Lead generation educates and informs people in defined market regarding product and its features
 Social media site are great choice when it comes to marketing strategy. LinkedIn should be
preferred as it is more focused towards professional networking
 Have a short memory – at least where it counts .The easiest way to lose your mind and absolutely
hate your job in sales is to get frustrated when people tell you NO. This was my biggest challenge,
so have a short memory – at least where it counts.

2 to do branding through content writing, digital marketing also Sourcing  Having your documentation and communication game on point if willing to work in HR profile
and hiring candidates for Re/Max V21 Realty plus  What is organic and inorganic marketing
   How the paid campaigns are run online to generate leads
 Digital marketing and user engaging content writing is the success behind of many successful
start-ups now a days
 Consistency in user engagement and being updated about the latest trends and demands in the
society or customers goes long way in promotion
 

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RECOMENDATIONS
To compete with various local agents and companies Re/max should adopt a defensive
marketing strategy to cope with the attack from other companies. And use more social media
appearance to create awareness.
Personalized touch in the products, let the customer decide the detailing of the properties. An
agent should assist them with a true picture of the property.
Company should provide the leads to interns which are of present times to work upon, as then it
will give positive output.
Induction program should be strongly held for new joining employees.
Landing page should be improved and updated.

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 This study and findings helps the company-

To understand how well the data is performing that they

are providing to sales team for lead generation and real
estate sales in western Pune.

CONCLUSION
what’s the budget and preferred location ,people are
interested to invest in.
Regarding the HR department what work environment
female candidates are willing to work.
we can see that the female candidates prefer office job
or Work from home mode of employment rather than
field work in sales.
THANK YOU
Allan Mattsson

+1 555-0100

allan@contoso.com

www.contoso.com

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