DESIGN

THINKING
Speed Up Organization Innovation Capability
Tentang Kami
PQM Consultants merupakan lembaga konsultasi,
pelatihan dan riset dengan spesialisasi di bidang
peningkatan produktivitas dan kualitas melalui
sumber daya manusia.
Didirikan pada tahun 1987, PQM Consultants menjalin
kerjasama dengan para klien dari berbagai bidang
industri.
PQM Consultants memiliki komitmen penuh untuk
memberikan pelayanan kepada para klien dengan
penuh integritas, kejujuran dan keterbukaan.

Jasa Konsultasi dan Training

yang Kami Miliki:
• Productivity & Quality Management
• Human Capital Development
• Service Excellence

3
 Muhammad ALVIN Darari
MA@pqm.co.id

Information System 2nd Best Talent Design Thinking Course

by

SINGAPORE
 PINEAPPLE WILL
LEAD US TO
UNDERSTAND MORE
ABOUT DESIGN
THINKING
MR. PINEAPPLE
WILLING TO BE CREATIVE
LEARN
GROUND
RULES

MUTE ACTIVE
VIA Q&A
 WHY YOU
ARE HERE?
VUCA

9
 MANAGING VUCA ERA
+

How well can you predict the outcome

COMPLEXITY VOLATILITY
INNOVATE
DISRUPTIVE
FOR CHANGE Multiple key
Rate of Change
decision factors
DIGITAL
DYNAMIC
BUSINESS
AMBIGUITY UNCERTAINTY
NEW BUSINESS MODEL

of your action?
Lack of clarity
Unclear about
about meaning
the present
of an event

- How much do you know about the

+
situation?
 TRIGGER FACTOR OF
FAST PACED CHANGES

INDUSTRI 4.0
INDUSTRI 3.0
INDUSTRI 2.0 Cyber Physical
INDUSTRI 1.0 Automation,
Systems, Internet
Mass production, of Things,
Mechanization, Computers and
Assembly Line, Networks
Steam power, Electronics
Weaving Loom Electrical Energy
INDUSTRY 4.0 READINESS INDEX
START SCALE SUSTAIN

Panduan Dalam Melakukan

Assessment Kesiapan Sebuah Industri
Dalam Menerapkan Industry 4.0

Industry 4.0 dinilai dapat
menghasilkan peluang pekerjaan
baru yang membutuhkan
KOMPETENSI TINGGI.
Airlangga Hartarto
Menteri Perindustrian 2019
2022 SKILLS
OUTLOOK
1. Analytical Thinking and Innovation
2. Active Learning and Learning
Strategies
3. Creativity, originality and initiative
4. Technology Design and Programming
5. Critical Thinking and Analysis
6. Complex Problem Solving
7. Leadership and Social Influence
8. Emotional Intelligence
9. Reasoning, problem-solving and
Ideation
10. System Analysis and Evaluation
 This Course Is Fit For 5 Skills
Industry 4.0 dinilai dapat
Outlook For 2022:
menghasilkan peluang pekerjaan
baru yang membutuhkan
KOMPETENSI TINGGI.
1. Analytical Thinking and
Innovation
Airlangga Hartarto
Menteri Perindustrian 2019 3. Creativity, originality and initiative
5. Critical Thinking and Analysis
6. Complex Problem Solving
9. Reasoning, problem-solving and
Ideation
 Why Design
Thinking
Important?

1. Surface Unmet Needs

2. Reduces the Risk.

3. Generates Revolutionary Solutions

4. Helps Organizations Learn Faster.

 3 Essential Pillars of
Empathy Design Thinking
Understanding the needs of 1
those you’re designing for.

Ideation
2 Generating a lot of ideas.
Brainstorming is one technique,
but there are many others

Experimentation
Testing those ideas with 3
prototyping
Done Right with
Captures the MINDSETS
Design Thinking and needs of the people
you're creating for.

Paints a picture of the

OPPORTUNITIES based on
the needs of these people

Leads you to INNOVATIVE NEW

SOLUTIONS starting with quick, low-
fidelity experiments that provide
learning and gradually increase in
fidelity.
 AREAS WHERE
DESIGN THINKING CAN APPLY

Startup
Finance
Product Design
Service Design
Human Capital
Customer Service
Process Improvement
Medical
Construction
Manufacturing
Government & Public Services
 WHAT & WHY
DESIGN THINKING
 80-90% New Product Launched

FAIL
Castellion, G. & Markham S.K. 2013. Myths About New Product Failure Rates Perspective: New Product Failure
Rates: Influence of Argumentum ad Populum and Self-Interest. Journal of Product Innovation & Management 30
pp. 976-979
FAMILIAR WITH THIS PRODUCT?

GOOGLE GLASS

SEGWAY
DESIGNER CENTRED DESIGN!

23
Improvement Through People
Improvement Through People
EXPECTATION
=
REALITY
 SHIFTING PARADIGM

M A K I N G P RO D U C T
M A K I N G P EO P L E T H AT P EO P L E
B U Y W H AT W E WA N T & S E L L T H E
MADE WAY T H E Y
AC C E P T E D

WE LOVE YOUR
PRODUCT
WE FAILED BECAUSE…..

We build solution
first
DESIGNER CENTRIC…..
SOLUTION PROBLEM CUSTOMER
(Product)
USER CENTRIC…..

CUSTOMER PROBLEM SOLUTION

(Product)
 DESIGN THINKING
MISSION
ORDINARY REMARKABLE

TRANSACTIONAL RELATIONAL

DESIGNER USER CENTRED

CENTRED DESIGN DESIGN
Design Thinking adalah
pendekatan inovatif dalam
pemecahan masalah yang
berpusat pada pengguna
(User Centered)
 Creativity & Innovation is not
ABSTRACT
DESIGN THINKING HELP AS FOLLOW

PROVIDE IMMERSION FOSTER ARTICULATION

In the User experience Of the conditions necessary to each
idea’s success

MAKES SENSE OFFER PRE-EXPERIENCES

Of data by organizing it Of the conditions necessary to each
idea’s success

BUILDS ALLIGNMENT
As Insight are translated into
Design Criteria

ENCOURAGES THE EMERGENCE DELIVERS LEARNING IN ACTION

Fresh Ideas through a focused inquiry, As Experiments engage staff & users
 ANY UNACHIEVED
PRODUCT/SOLUTION
THAT YOU RECOGNIZE?

1. _________________________________

2. _________________________________

WRITE DOWN IN THE CHAT SECTION

FORMAT : [ASK] – PROSES/PRODUK YANG

INGIN DIBAHAS
33
 STUDY CASE

Improvement Through People

SOSRODJOJO
40 Years Ago, people laughed on
his idea to sell tea in a bottle

STEVE JOB
35 Years Ago, he was booted from
his own company. 10 Years later
comeback as a CEO to revive Apple
TIRTO UTOMO
35 Years Ago, people also
laughed on him since he
resigned from Pertamina to
sell spring water in a bottle

LET ME SLICE YOU THE STORY

OF MR. TIRTO
LET THE STORY BEGINS…
CERITANYA
RESTORAN
GAMBAR : DETIK.COM

TIRTO UTOMO

WILLY SIDHARTA

1973
FUN FACT

Aqua 950ml Bensin 1L AMDK LN 1L

Rp. 75,- Rp. 46,- $1 = Rp. 350,-
Pak Tirto memutuskan untuk
menghentikan operasional Aqua 3
bulan lagi jika masih tidak
menguntungkan pada Januari 1978

Jika kalian menjadi pak tirto, apa

yang akan dilakukan?

WRITE DOWN IN THE CHAT SECTION

FORMAT : [ANSWER] – JAWABAN
ANSWER
GAMBAR : DETIK.COM

1. Keliling kampung
2. Sample gratis
“Barang kalau dijual terlalu murah kan
kita malah curiga.”

- Willy Sidharta -
Mantan Direktur Utama Aqua

Solution :

Harga Aqua 950ml dinaikkan dari

Rp. 75,- menjadi Rp. 175,-

Result :

Sales naik 3X lipat

dalam 2 bulan
https://news.detik.com/x/detail/intermeso/20
170413/Aqua-Pernah-Nyaris-Mati/
 ANY UNACHIEVED
PRODUCT/SOLUTION
THAT YOU RECOGNIZE?

Q&A
WRITE DOWN IN THE CHAT SECTION

FORMAT : [ASK] – PROSES/PRODUK YANG

INGIN DIBAHAS
45
“Change can be hard
and uncomfortable. But
when it's done with
intention, it can be a
beautiful force.”

BRYAN WALKER
PARTNER AND MANAGING DIRECTOR,
IDEO SAN FRANCISCO

MA@pqm.co.id
 TERTARIK
BELAJAR LEBIH?
 JOIN OUR PUBLIC TRAINING
MORE DEEP UNDERSTANDING

EMBRACE THE CHANGE INNOVATION STEP BY

& ASSESMENT STEP

WHY & WHAT DESIGN DAY REDEFINE USER

THINKING PERSONA
2
HOW TO IMPLEMENT DAY PROTOTYPING USING
DESIGN THINKING 1 LEAN STARTUP

KNOW YOUR PITCH THE IDEA

CUSTOMER
CREATIVITY & INDUSTRY 4.0
ASSESMENT TOOLS KIT

49
 DIAGNOSE INDUSTRY 4.0
READINESS AS-IS CONDITION

Operation Management
3

2
Supply Chain
Strategy & Governance
Management
1

Workforce learning and

Automation maturity
development

Inteligence maturity
Get the Result on your Certificate
 pqm.co.id

(021) 425 1887

0812 1057 6646
PQM Consultants Building
Jl. Cempaka Putih Tengah 17C No.7A
Cempaka Putih, Jakarta Pusat, DKI Jakarta
10510 Indonesia

021 425 1887 | 0812 1057 6646

pqmcons@pqm.co.id

PQM Consultants
Thank You

021 425 1887

081210576646