1

A
BRM PROJECT REPORT
ON
“CONSUMER Perception
ON AI AND ROBOTICS”

SUBMITTED TO: - SUBMITTED BY: -Group 17

Dr. Binod Kumar AruneshBakshi (500082211)
Singh Nitin Jangid (500081331)
Rishab Maheshwari (500080283)
Anuja Rai (500080245)
Sakshi Saini (500080279)

ACKNOWLEDGEMENT
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Our task work has been cultivated because of the

helpful endeavors of numerous individuals. We
might want to pay my true appreciation and
gratitude to those individuals, who guided me at
each progression in the undertaking work. We
might want to offer my genuine thanks to Dr. Binod
Kumar Singh(faculty, UPES Dehradun) for
continually controlling us and going about as our
tutor during my task and

TABLE OF CONTENT
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S.NO CONTENTS PAGENO. REMARKS

1. INTRODUCTION 4-6

2. LITERATURE REVIEW 7-10

3. OBJECTIVES AND METHODOLOGY 11-12

4. PRIMARY DATA ANALYSIS 13-20

5. INFERENCE AND CONCLUSION 21-23

6. REFERENCES 24

INTRODUCTION
Modernized thinking is a procedure of getting machines to work and behave
like individuals.

Occupation of man-made intellectual prowess in advancing

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• DYNAMIC PRICING

Customers can benefit by amazing assessing when the interest for a thing is
down. An authentic representation of this is when lodgings go unsold. To help
decrease the chances of an opening, extraordinary assessing can offer genuine
assessing to attract customers.

• SPEECH RECOGNITION–

These AIs can see verbally communicated words or possibly convert them into
the substance to execute the request. Models Siri, Google Assistant, Alexa

• PROGRAMMATIC AD TARGETING

A certifiable delineation of this is Facebook's commercials. It grants sponsors

and marketing experts to use data examination in cutting edge exhibiting to
make custom profiles to target and retarget their advancements

• PROPENSITY Modeling

It is connected to using past direct to predict future lead. It's the sort of data
profound collaboration which is fit to AI. With the help of data about customers
fondness showing can recognize which customer is most likely going to
purchase a particular thing

• CONTENT CURATION

Concerning business, content curation is again an undertaking best left to

machines which have the chance and diligence to normally understand customer
direct and a while later expect other substance they're presumably going to
appreciate

• MARKETING AUTOMATION

New advancement is allowing machines to divide and modernize email

groupings subject to customer direct.

Occasions of Artificial Intelligence-

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Retail giantAlibaba opened a physical "FashionAI" store in Hong Kong

resolved to streamline the style retail knowledge utilizing Artificial Intelligence.
The store is outfitted with shrewd piece of clothing names that recognize when
the thing is reached and splendid mirrors that show attire information and
suggest arranging things. Alibaba furthermore has conditional game plans to
consolidate the actual store with a virtual storeroom application that will allow
customers to see the outfits they had a go at coming up.

In 2017, Nike dispatched a structure that allowed customers to design their own
sneakers accessible. The "Nike Makers' experience" licenses customers to put
on clear Nike Presto X sneakers and pick their own plans and tones. Using
extended reality and projection structures, the system by then shows the
arrangement on the reasonable shoes. The plans are engraved on the shoes and
open to the customer in around 90 minutes. This customer attracting incorporate
drove bargains just as more fundamentally, it allowed the sneaker brand to
accumulate data about customer tendencies. Nike by then used this data with AI
estimations to design future things and pass on modified thing proposition and
publicizing messages.

Sephora's chatbot helped purchasers with narrowing down choices, beginning

with a test about their thing tendencies. This was especially helpful in the
cosmetics business, where the choices can be overwhelming and difficult to
purchase without testing a thing up close and personal. Sephora obtained huge
pieces of information from their chatbot and saw adequate responsibility from
that preliminary that it's since dispatched more chatbots on Messenger.

Impact of Artificial Intelligence on Marketing

• DEMOCRATIZATION OF CREATIVITY

Recreated insight is allowing making abilities to be appropriated to a steadily

expanding number of people and at the same time reducing a chance to achieve
the general capacities. It licenses individuals to focus in extra on the
imaginativeness that goes into an endeavor and less on the off-kilter tasks
required for executing considerations.

• BRAND PURPOSE

PC based knowledge advancing is working with 'experience economy'.

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The level of expected displaying quality to the extent significance of

advancements, the idea of creative substance and level of personalization is
rising. The brands ought to put resources into more measures of energy to
engage their customers. Thusly, AI grants firms to oblige for changes in
customer presumptions.

• HYPER-PERSONALISATION

Man-made insight helps associations with partner with and captivate their
customers on an individual level at scale. A level of closeness between a brand
and customers prompts pleasing and autonomously relevant experiences

• DEEPER INSIGHTS

Man-made knowledge offers brands improved detectable quality of the

customers.

This suggests customer segmentationcan be made more effectivethrough more

significant encounters into customer behaviorat smaller than expected and huge
scope levels.Big Data helps associations with achieving uncommonly intensive
perception of the customers.

• FRICTIONLESS ACCESSIBILITY

Recreated insight licenses customers to get to associations through various self-

organization channels, for instance, chatbots, voice energized applications,
singular partners.

It prompts an issue free experience as customers can move toward the

associations at whatever point it may suit them.

• EFFICIENT SPENDING

PC based insight helps in cutting down costs in enrolling, getting ready and
directing employees.Less delegate time spent on repetitiveor humble tasks helps
associations with focusing in extra on regard adding works out.

Subsequently less money is spent in exhibiting as associations can zero in on

the right customers in the right way.
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LITERATURE REVIEW
Man-made mental aptitude is that human information can be moved to
machines to execute tasks from the most un-hard to the most astounding. The
objective of man-made intellectual prowess is to learn, do thinking and execute
the activities. As development pushes ahead, past standards that explain man-
caused awareness to get outdated. There are three fundamental thoughts driving
Artificial Intelligence. These key thoughts are AI, significant learning, and
neural associations. These thoughts are provoking further progression of data
mining, normal language dealing with, and driving programming. Electronic
thinking find its applications in different setting in to-day's business
circumstance. Subject matter experts and academicians acknowledge that
Artificial Intelligence is the destiny of our overall population. With the
movement of development, the world has become a snare of interconnected
associations. The advancement execution provoked revenue in Artificial
Intelligence (AI) for colossal data examination to make market information.
Automated thinking applications are not confined to simply advancing; rather, it
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is for the most part used in various territories like clinical, online business,
preparing, law, and amassing. Man-made insight is continually getting done to
benefit a wide scope of endeavors. As the affiliations push ahead towards
Industry 4.0, Artificial Intelligence and other emerging developments are
similarly progressing parallelly [1].

Today new data is immediately made, forming anticipated commitment for

system plan. This abundant data openness brings its own game plan of
complexities. The technique creation measure requires a ton of data to be dealt
with into reasonable different choices, considering which decisions can be
made. In any case, key decisionmaking stays a mentally mentioning task,
requiring sensible choices to be perceived and effectively picked among.
Consistently considering a real worry for time, human bosses satisfice rather
than advance by picking among confined decisions set up on their enduring data
base. Reproduced insight, of course, gives an exact ability to quantify and
translate data and sorts out some way to achieve express goals by engaging
fitting variety. Firms as of now use AI to make an understanding of tremendous
data into reasonable information and data, which can shape commitment to
feasible advancing and arrangements systems [2].

The huge strength of current AI estimations lies in their ability to reveal

concealed plans in data and to self-governingly make more genuine level forms
from rough data, with confined or no human mediation. For instance, a
significant learning perceptron can self-rulingly recognize effectively
unidentified relationship between markers, a convolutional association can self-
sufficiently recognize and see dynamic thoughts, for instance, "logos" or "eyes"
in pictures, and a dull neural association can discover huge models unbeknown
to the trained professional. [3]

Man-made thinking (AI) in displaying is correct now procuring importance, on

account of extending enrolling power, lower figuring costs, the openness of
huge data, and the improvement of AI computations and models. We see wide
employments of AI in various spaces of publicizing. For example,
Amazon.com's Prime Air uses robots to mechanize transportation and
movement. Domino's pizza is attempting various things with self-administering
vehicles and movement robots to pass on pizza to the customer's entrance.
RedBalloon uses Albert's AI elevating stage to discover and show up at new
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customers. Macy's On Call uses standard language taking care of to give an in-
store singular helper to customers. Lexus uses IBM Watson to make its TV
advertisement scripts, "Driven by Intuition." Affectiva, considering loaded with
feeling assessment, sees customers' sentiments while they are watching plugs.
Replika, an AI based chatbot, gives energetic comfort to clients by imitating
their styles of correspondence. It has even been proclaimed that AI will change
the destiny of promoting fundamentally. In any case, academic elevating
assessment to date provides deficient guidance about how best to utilize the
upsides of AI for exhibiting influence. PC based knowledge can accept
fundamental parts in all of the three imperative exhibiting stages. It shows that
there are different AI experiences that a promoter can utilize: mechanical,
thinking, and feeling. We conceptualize AI as the use of computational device
to impersonate limits trademark in individuals, for instance, doing physical or
mechanical endeavors, thinking, and feeling; the various AI information see
considers that, rather than seeing AI as a thinking machine, AI can be planned
to have different bits of knowledge, as individuals have, for different tasks.
Mentioned by the issue with which AI can address them, there are mechanical,
thinking, and feeling AI intelligences.[6]

Mechanical AI is proposed for mechanizing dull and routine tasks. For example,
far away distinguishing, machine translation, request computations, gathering
estimations, and dimensionality decline are some current headways that can be
seen as mechanical AI. Thinking AI is proposed for dealing with data to arrive
at new final products or decisions. The data are usually unstructured. Thinking
AI is satisfactory at seeing models and textures in data, for example, text
mining, talk affirmation, and facial affirmation. Simulated intelligence, neural
associations, and significant learning (neural associations with additional layers)
are a bit of the current techniques by which thinking AI estimates data. IBM
Watson, ace structures, and recommender systems are some current applications
for dynamic. Feeling AI is proposed for two-way correspondences including
individuals, and also for analyzing human suppositions and sentiments. Some
current developments fuse incline assessment, standard language planning
(NLP), text-to-talk advancement, irregular neural associations (RNN), chatbots
for imitating human talk, encapsulated and embedded virtual experts for human
affiliations, and robots with changed hardware for identifying brimming with
feeling signals.[7]
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Zeroing in on is picking the advantage segment(s) on which to focus the

affiliation's promoting exercises. Cutting the market is more mechanical and
ought to be conceivable subsequently by mechanical AI, given the relevant data.
In any case, picking the right part requires region data, judgment, and intuition.
Various progressions and assessment have been used for zeroing in on, for
instance, web files using watchwords looked and scrutinizing history to target
search buyers, and electronic media stages using interests, substance, and
relationship with target online media purchasers (Liu 2020). The specialist AI
for this decision is idea engines that can recommend distinctive likely
concentrations for promoting directors' last choice, and judicious exhibiting that
can be used to pick what segment to target. [4]

The blend of forefront subject showing computations, set up through text

assessment methodology, and of scientometric examination, enables an
incredibly fair-minded, solid, coordinated, and broad review of this rapidly
developing investigation space than traditional composing studies and
assessments can give. Second, our exact, data driven philosophy reveals 10
winning AI research focuses in promoting, which we can bunch as client
assessment or affiliation and framework related investigation. Third, the
scientometric examination produces information aides of co-reference bundles,
achievement articles, determined and speculative foundations, and integral
interconnections of thoughts dependent on their consolidated presence in
enduring composition. An especially broad procedure develops a wide course of
action and all around encounters, without restricting the examination to any
predesigned perspectives. Fourth, we offer a wide discussion of investigation
openings that along these lines makes a solid arrangement for growing the
significance and broadness of AI research in marketing.[5]
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OBJECTIVES

• To analyze genuinely extending position of Artificial Intelligence on

Human individual lead norms

• Opportunities and Threats encompassing affirmation of AI in various

fields

• Role of Artificial Intelligence in changing Consumer Buying Behavior

and its conviction later on

• Potent occupation of Artificial Intelligence in the Post Covid Dynamics.

• Apprehending low levels of trust towards AI and the Data Privacy

issuesinvolved.
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METHODOLOGY
• Secondary Research on AI and its impact on present and Future
Generations
• Literature review
• Primary Research:
Canny Research using quantitative methods for concentrate on online
establishment of google.forms to lead study and assemble fundamental data for
assessment on evaluating Consumer Perception on AI and Robotics.
Sensible Research:Analytical research uses the real factors that have been
confirmed as of now to outline the justification the assessment and fundamental
appraisal of the material is done in this procedure. Logical methods use
quantitative procedures too.
• Sample Size: 106 respondents.
• Sampling Method:
Probability Sampling:Probability looking at is described as a reviewing system
where the expert picks tests from a greater people using a procedure reliant
upon the speculation of probability.
Direct Random Sampling:

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рорulаtiоnhаsаnequаlсhаnсe, оrрrоbаbility, оf being seleсted.
Оnewаyоfоbtаiningаrandomsаmрle is tо give eасhindividuаl in арорulаtiоnа
number, аnd then use аtаbleоfrаndоm numbers
tоdeсidewhiсhindividuаlstоinсlude.
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• Analysing and Interpreting assembled Primary data in emotional design.

• Drawing last end resulting to interpreting Primary Data maintained by
past Literature overview.

PRIMARY DATA ANALYSIS

It is analysis of primary data collected through surveys via Google forms. This
is processed data from answers of questionnaire and make sense of quantitative
data so that fair and interpretable conclusion can be withdrawn from raw data
collected. This data is interpreted to check whether answers from sample
supports or rejects research hypothesis.

To evaluate the Demographic Characteristics of Sample Population, Age and

Gender are asked in the questionnaire. As a result, 65 respondents out of 106
were Male and remaining 41 were female respondents.
Accordingly, age group were asked to recognize the demographics, as a result
89 out of 106 are from 20-30 Age group, 13 were from 16-20 age group and
remaining 4 people were from age group of more than 40 years.
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To perceive and understand the experience of Sample respondents about the

engagement with Artificial Intelligence and Robotics, profession was asked in
the questionnaire. As an outcome, most of the respondents were students and
few of them were Business analyst,Interior designer, Tax consultants. This data
determines wide ranging of sample subjects.
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To measure the efficiency of artificial intelligence from the perception of the

consumers, question was asked (refer to Fig.) 57.5% Agreed on the increased
efficiency of life due to introduction artificial intelligence.
26.4% strongly supported the research question. Only 16% were in neutral state
of perception with no respondents being disagree about the same.
This data implies that most of the respondents are aware and have positive
approach towards efficiency of Artificial Intelligence in human lives
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To understand the consumer perception on involvement of Artificial

Intelligence in changing or evolving the Consumer Buying Behaviour patterns.
Their consent about the same was asked. As shown in Fig. ,a big part
comprising of 60.4% agreed upon the dynamic behaviour in consumer buying
due to introduction and involvement of Artificial Intelligence. 35.8% believed
that there might be some change in the buying behaviour whereas only 4 people
denied upon this fact of Artificial Intelligence being the factor of change in their
buying behaviour patterns.
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To explore the perception of consumers about role of Artificial intelligence in

countering the COVID-19 Spread pandemic, question was asked in
questionnaire (refer to Fig.), 41.5% population agreed whereas 51.9% selected
that there may be some role of AI. Remaining respondents disagreed about the
same. This data suggest that major part of respondents are supporting the
research hypothesis.
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Privacy is a problem not only related to Artificial Intelligence (AI) but any field
related to data in general. It is about the people who control their data and the
decisions that are made based on those.
Therefore, to investigate the privacy concerns one might have during use or
countering Artificial Intelligence, there was a poll question being asked from
the respondents which showed that (refer to Fig.) 37.1% showed their concern
regarding Privacy issues in AI, whereas 48.6% still doubted the fact. But
population 14.3% among them denied the fact that AI may invade their privacy.

To foresee the co-existing of AI and Robotics with Humans in future,

respondents were asked that whether they might prefer to live in a world co-
existing with AI and robotics. As a outcome (refer to Fig.) 1/3rd of population
agreed to co-exist with AI, which implies these respondents understand the
necessity of AI and robotics in near future to ease human life and make it
efficient. Whereas 46.2% people were not sure and 20.8% had a opinion of not
living with AI and Robotics in future.

Respondents were asked to rate past experience with AI and Robotics on a scale
of 1 to 5 (where rating score of 1 implies poor experience and rating score of 5
implies excellent past experience).
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A major part of population falls in average rating score of 3 and 4. 38 people

rated their past experience as 4. 37 among them rated as 3, Followed by rating
score of 5 by 18 respondents. This data implies that major part of respondent
population had moderate to Good experience with AI, but also there is some
scope for improvement in AI and robotics to enhance the user experience and
influence the consumer buying behaviour.
Apart from objective questionnaire, respondents were asked to mention any
concerns regarding AI and robotics to prevent the one-dimensional approach to
research and to improve the scope of research. While major section did not have
any such issues with AI but few of them mentioned:
 Data privacy and Over dependency Of people on AI.
 Life become easy but may be, its create a complete artificial comfort
zone, so may be peole disconnect with reality.
 After the covid-19 pandemic was declared, the World Health
Organization signalled that artificial intelligence (AI) could be an
important technology to manage the crisis caused by the virus.
 It should be democratic like human society.
 the main one is that neither AI nor robots can have human emotions
which is very necessary in a lot of field, for example if we talk about
stock markets, even if an AI can do all the fundamental analysis very
accurately but it can never take into account the human sentiment which
is a major factor in stock market.
 I think Every AI product must have a limited internet presence, only so
that they can process commands given to them, also they must have
limited learning capacity. "The more they learn they more problems
they could create for mankind" This is just an opinion from my side it
could be wrong or it could be right but it really doesn't mean that we
shouldn't invest in innovation and technology.
 Privacy and further robots might replace humans and lead
unemployment.
 The main concern with AI and robotics is it reduces the human work
and which will surely increase unemployment rate.
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INFERENCE
Man-made thinking expects a urgent part in mixing the clients. Ideal
impelling level shows an individual's optimal level of lifestyle instigation.
Content, which are genuinely fortifying, truly engaging, empowering, or
novel, can start fervor. As shown by the assessment customers like to
get energized by the substance which are sensibly energizing rather
than excessively animating or not mixing using any and all means.

Customers with high and low levels of need for actuation contrast in their
purchase direct. If an individual's lifestyle is so much that it offers the
ideal level of affectation, the person being referred to is exceptionally
satisfied. If the level of impelling comes up short with respect to the ideal
level, a particularly individual is depleted. Tremendous Data consistently
offer move up to clients reliant upon their properties and characters.
Purchasers with high affectation needs will overall rush to buy new
things, successfully search for information about them and take part in
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arrangement searching for buying conduct.

The stimulus provided by Artificial Intelligence arouses the consumers which

channelizes their buying behaviour. Many of the needs of an individual remain
dormant for long periods. The arousal of any particular set of needs at any given
point of time gets triggered by an individual’s physiological condition,
emotional or thinking processes or due to situation stimuli.
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Artificial Intelligence give upgrades which are underneath the degree of

cognizant mindfulness. In the present circumstance, the improvements which
are generally excessively feeble or brief to be intentionally seen or heard
demonstrate sufficiently able to be seen. This is known as subconscious
discernment. Artificial Intelligence utilizes calculations which send messages
that rouse individuals to purchase items or act in manners advantageous to
promoter without truly monitoring why they did as such.

Particular openness happens when customers are initiated by improvement.

Buyers are mindful to improvements that are important, charming, or towards
which they are thoughtful and disregard disagreeable and agonizing ones. At the
point when purchaser's inclinations lines up with the substance given by
artificial intelligence specific consideration happens there is flashing centering
of a shopper's psychological limit on a specific improvement.

CONCLUSION
Man-made consciousness benefits the two advertisers and clients since it
permits them to disperse and create esteem at scale to the perfect individuals at
the perfect time and in the correct manner. Advertisers may utilize AI to
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improve the existences of their clients, increment work environment fulfilment,

and support creative speculation for everyone's benefit of society.
After contemplating the report and carrying out the analysis, we have come
down to the following conclusions:

1. AI and robotics are an inevitable part of our future.

2. Ai and Robotics might as well coexist in the same environment in the future.
3. Humans should focus on weighing down dollars on Pros of the Ai and at the
same time try to mitigate the pitfalls and lacunae.
4. AI still needs well planned and managed Regulatory mechanisms.
5. AI will play a very important role with respect to elevation Business
Research techniques and methodologies to the next level.

REFERENCES

[1] Verma, S., Sharma, R., Deb, S., & Maitra, D. (2021). Artificial intelligence
in marketing: Systematic review and future research direction. International
Journal of Information Management Data Insights, 100002.
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[2] Eriksson, T., Bigi, A., &Bonera, M. (2020). Think with me, or think for me?
On the future role of artificial intelligence in marketing strategy
formulation. The TQM Journal.
[3] De Bruyn, A., Viswanathan, V., Beh, Y. S., Brock, J. K. U., & von
Wangenheim, F. (2020). Artificial intelligence and marketing: Pitfalls and
opportunities. Journal of Interactive Marketing, 51, 91-105.
[4] Huang, M. H., & Rust, R. T. (2021). A strategic framework for artificial
intelligence in marketing. Journal of the Academy of Marketing Science, 49(1),
30-50.
[5] Mustak, M., Salminen, J., Plé, L., & Wirtz, J. (2021). Artificial intelligence
in marketing: Topic modeling, scientometric analysis, and research
agenda. Journal of Business Research, 124, 389-404.
[6] Shahid, M. Z., & Li, G. (2019). Impact of artificial intelligence in
marketing: a perspective of marketing professionals of pakistan. Global Journal
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[7] Ismagiloiva, E., Dwivedi, Y., & Rana, N. (2020, December). Visualising the
Knowledge Domain of Artificial Intelligence in Marketing: A Bibliometric
Analysis. In International Working Conference on Transfer and Diffusion of
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