Udaan-

Marketing
Strategy
Made by: Pranesh Bejekar
Udaan is a Bangalore based B2C marketplace which is owned
and operated by Hiveloop. It was founded by former Flipkart
employees Amod Malviya, Sujeet Kumar, and Vaibhav Gupta.
Udaan connects the manufacturers and wholesalers with the
retailers online. As of now, the categories that are available in
the marketplace are fashion and electronics.

Udaan - Introduction
Understanding its business model:
Udaan funds the capital for its buyers and
charges interest on it. In simple words, the
customer can buy directly from the
marketplace, and further sell it in their
local stores or have it for personal use.
Marketing Strategy Of Udaan:

Pankaj Tripathi has been

the brand ambassador
of Udaan and is
frequently seen in their
ads as Dimple
Bhaiya who is attracting
a lot of customers to his
shop and is enjoying
huge margins of profits
by ordering from the
Udaan app.
Marketing Strategy Of Udaan:

In these ads, they try to position themselves as an

effective and easy solution for business owners
where they will get quality products without any
hassle. They also try to convince the business owners
that they won’t be scammed and their money is safe.
To sum it up, Udaan wants to change the mindset of
small business owners and make them more digitally
oriented where the business owners will be
encouraged to use the internet to increase their
business much fold. 
Udaan Future Goals:
•The plan of Udaan is to the expansion
of their services in every city.

•Focus on adding more buyers, sellers

to our platform with the help of core
technology and strong management.
Funding Of Udaan :
Udaan has raised a total
of $900 million in funding
over 5 rounds. Their latest
funding was raised on March
23, 2020. They have a total of
11 investors, 10 of which are
Lead Investors.
The investors are as follows:-
•Trustroot Internet
•Altimeter Capital
•Citi Ventures
•DST Global
•Footpath Ventures
•GGV Capital
•Hillhouse Capital Group
•Tencent Holdings
•Lightspeed Venture Partners
From providing credit to logistics, Udaan has
played a key role in making India digital by
helping millions of small business owners to
adopt technology in daily business
transactions.

We wish all the best for their future and hope

one day each & every business owner will play
a major role in contributing to the economy of
the country. India will truly become a
superpower when all the business owners are
empowered and educated.
Marketing Strategy Of Udaan:

In these ads, they try to position

themselves as an effective and easy
solution for business owners where
they will get quality products without
any hassle. They also try to convince
the business owners that they won’t be
scammed and their money is safe.
Marketing Strategy Of Udaan:

To sum it up, Udaan wants to

change the mindset of small
business owners and make them
more digitally oriented where the
business owners will be
encouraged to use the internet to
increase their business much
fold. 
We wish all the best for their
future and hope one day each
& every business owner will
play a major role in
contributing to the economy
of the country. India will truly
become a superpower when all
the business owners are
empowered and educated.
Thank You