“Do the right thing”

How Google started

• Originally known as BackRub.

• Search engine that started development in 1996 by Sergey Brin

and Larry Page as a research project at Stanford University to
find files on the Internet.

• Name is inspired from the term googol (10^100).

• The domain google.com was later registered on September 15,

1997.

• Company incorporated on September 4, 1998.

• As of August 10, 2015, Google is an Alphabet Company.

Google Homepage
● The company sets up workspace in Susan Wojcicki’s
Garage and now company’s headquarters is currently
based out of Mountain View, California, US.

• More than 70 offices in 50 countries.

• There are four branch offices of Google in India:
Bangalore, Mumbai, Gurugram and Hyderabad.
• Brin and Page ultimately accepted and hired Eric Schmidt as
Google's first CEO in March 2001.

• Since October 2015, CEO of the company is Sundar Pichai.

• What helps Google stand out from its competition and helps it
continue to grow and be the number one search engine is its
PageRank technique that sorts search results.

• While being one of the best search engines on the Internet,

Google also incorporates many of its other services, such as
Google trends, Image search, Google Earth, Google Maps,
Google translate, etc. to provide more relevant search results.
• Google’s corporate mission is “to organize the world’s
information and make it universally accessible and useful.”
The following are the primary elements of Google’s corporate
mission:
1. World’s information
2. Organization
3. Universal accessibility
4. Usefulness

• Google’s corporate vision is “to provide access to the world’s

information in one click.” Google’s most popular product is
its search engine service. This product enables people to easily
access information from around the world. The company
applies its vision together with the mission statement to
maintain dominance as an Internet technology, software, and
hardware business.
 Eligibility criteria for Google
• Maintain at least 65 percent marks throughout the academic
career.
• Google Placement test.
• Good knowledge in Internet, web-search, online advertising,
numerical analysis, fraud detection, and e-commerce.
• Strong hold on any of the basic programming languages like C,
C++ or Java.
• Good written, verbal and interpersonal communication skills.
• Strong Analytical skills and ability to communicate clearly and
efficiently .
Gallery
Galleryof Mathematics
of
Mathematics
 Google trends
• Time series processing

• Regression

• Fourier Analysis

• Hidden Markov models

• Self-correlation
 Image search
• Example of content
based information
retrieval.

• Key concept- measure

of similarity between
images.

• For example the difference between the color histograms, or in

general the difference between the characteristic vectors of the
images.
 Picasa

• Image- a set of three integer valued matrices, one for each

primary color.

• Digital image processing, and in particular applying a filter

consists in executing a convolution operation in these matrices.
 Google Earth

• The fundamentals are the 3D Euclidean geometry, topography

and photogrammetry, fusion of 2D and 3D data, etc.
 Google Maps

• Uses many basic algorithms from Graph Theory.

• For example, to find the shortest path between two nodes in a
graph (Dijkstra‘s algorithm) in order to get driving
directions.
 Thank You!

Presented by:
Bharti (AM)
Simon Das (AM)
Dishi Agrawal (AM)