BUSINESS COMMUNICATION FOR BUILT ENVIRONMENT

(BC606)
POSITIVE & NEGATIVE MESSAGE

SUBMITTED BY- ANKIT GUPTA(A13559021071)

VISHNU SINGH(A135590211052)
JAIDEEP NICHOLAS JOSEPH(A135590211075)
POSITIVE MESAAGE
OBJECTIVES
► WHAT IS POSITIVE MESSAGE
► STEPS OF WRITING POSITIVE MESSAGE

► USAGE OF POSITIVE MESSAGE

► TYPES OF POSITIVE MESSAGE

► EXAMPLE
POSITIVE MESSAGE

Positive messages are those where the audience in general react in a

positive way or remain neutral.
► CONSISTS OF ROUTINE
► GOOD NEWS

► CONVEY CONGRATULATIONS

► ACCEPTANCE OF APPLICATIONS etc.

Steps of writing a positive message

►Planning
►Writing

►Executing
Usage of positive message

►Positive messages are forwarded in a direct manner.

►Positive messages are very easy to make given that the

audience really needs information that can be accepted by

common sense. Broadly speaking, positive messages generally
begin with the essence of the most important information or good
news.
►Provide details, background and clarification

►Presents negative elements as positively as possible, explaining

the various benefits or benefits to be gained and end with a

positive closing sentence
Types of positive messages

►Answers to Requests for Information and Actions

►Responses Provided When Companies Make Mistakes

►Responses Given When Consumers Make Mistakes

►Responses Provided When Third Parties Make Mistakes

►Letters of Recommendation

►Routine Information Sharing

►News Release

►Sending Congratulations, Appreciation, or Condolences

EXAMPLE OF A POSITIVE MESSAGE

Sample Admission Offer Letter for Postgraduate Programmes

June 14, 2020
Dear AMAR AKBAR ANTHONY,
Roll Number: 210009
SUB: Admission to Master’s Program at YALE University - Academic Year
2020-22
We are pleased to inform you that based on your performance in the
Entrance Test; you have been selected for admission to the following
program at the YALE University.

With sincere regards,

Dr Anthony Faucii.
(Registrar)
NEGATIVE MESSAGE
OBJECTIVES
•WHAT IS NEGATIVE MESSAGE
•S TEPS OF WRITING NEGATIVE MESSAGE
•S TRATEGIES FOR DELIVERING NEGATIVE MESSAGE
•E XAMPLE
•COMMUNICATING BAD NEWS SENSITIVELY
•P REVENTING LEGAL PROBLEMS
 NEGATIVE MESSAGE

Negative messages are those that conveys negative or

unpleasant information—information that is likely to disappoint,
upset, or even anger a reader.

►REJECTION
►MISUNDERSTANDING

►POOR PERFORMANCE

►POOR SERVICE etc.

STEPS OF WRITING NEGATIVE MESSAGE

► PLANNING
► WRITING

► COMPLETING
STRATEGIES FOR DELIVERING NEGATIVE
MESSAGE

► INDIRECT STRATEGY

OPENING CLOSING

REASON BAD NEWS

INDIRECT STRATEGY

►OPENING
Dear candidate we appreciate you that you applied in IQRA
university for teaching.

► REASON
But your qualification & experience are not suitable for that
teaching post which is our requirement.
►BAD NEWS
So you are not selected as our teaching faculty member.

►CLOSING
Please try again next time for better luck. We hope that you will
be successful next time.
Direct strategy

BAD NEWS

REASON

CLOSING
DIRECT STRATGEY

►BAD NEWS
Dear student you are rejected for MBA Admission.

► REASON
Because your documents are not complete which have required
for the admission registration.

►CLOSING
So please try again next with complete documentary.
EXAMPLE OF A NEGATIVE MESSAGE

Sample Rejection Letter for an Interview

Dear XYZ
This is in response to the interview you had with us last week. As our organization is
looking for candidates who would be go-getters and who would prefer overtime work, I
regret to inform you that we may not accommodate you at this point of time.
After having seen your performance at the interview at our premises and considering
your expertise in the field of your interests, I am confident that we may need you in
future. I would be glad then to intimate you about it.
On behalf of the organization, I thank you for the time, interest and effort you have
invested with us.
Regards
Sincerely yours
PQR
COMMUNICATING BAD NEWS

ACCEPTANCE
►

POSITIVE IMAGE
►

MESSAGE CLARITY
►

PROTECTION
►
PREVENTING LEGAL PROBLEMS

Don’t be guilty or defamation

►

Avoid careless language

►

Don’t misrepresent to your organization

►
CONCLUSIONS

►Follow best practices when sharing information, requesting

information or action, and replying to such messages.
►Be courteous both when complaining and responding to

complaints and claims.

►Write carefully when addressing negative situations, such as

delivering bad news, usually by using the indirect approach.

REFERENCES

Anon, 2021. Positive and Negative Messages. Available at:

►

https://human.libretexts.org/@go/page/89521 [Accessed
December 5, 2021].

(Hussain, 2017)
►

Bibliography
Hussain, S., 2017. Slideshare.net. [Online]
Available at:
https://www.slideshare.net/SadamHussain80/negative-message-
74823066
[Accessed 4 December 2021].
THANK YOU