BUSINESS DEVELOPMENT AND MARKETING MANAGEMENT(CM775)

PSDA
MARKETING MANAGEMENT ON ALUMINIUM FORMWORK

SUBMITTED BY- ANKIT GUPTA(A13559021071)

VISHNU SINGH(A135590211052)
JAIDEEP NICHOLAS JOSEPH(A135590211075)
Introduction
Aluminium Formwork System
• Aluminium Formwork System is a construction system for forming cast in place concrete structure of a building. It is
also a system for scheduling and controlling the work of other construction trades such as steel reinforcement,
concrete placement and mechanical and electrical conduits.
• The panels of aluminium formwork are made from high strength aluminium alloy, with the face or contact surface
of the panel, made up of 4mm thick plate, which is welded to a formwork of specially designed extruded sections,
to form a robust component.
• The panels are held in position by a simple pin and wedge arrangement system that passes through holes in the
outside rib of each panel. The panel fits precisely, securely and requires no bracing. The walls are held together
with high strength wall ties, while the decks are supported by beams and props. Since the equipment is made of
aluminium, it has sections that are large enough to be effective, yet light enough in the weight to be handled by a
single worker.
• Trial erection of the formwork is carried out in factory conditions which ensure that all components are correctly
manufactured and no components are missed out. Also, they are numbered and packed in such a manner so as to
enable easy site erection and dismantling.
Merits Of Aluminium Formwork
• In contrast to most of the modern construction systems, which are machine and equipment oriented, the
formwork does not depend upon heavy lifting equipment and can be handled by unskilled labours.
• Fast construction is assured and is particularly suitable for large magnitude construction of respective nature at
one project site.
• Construction carried out by this system has exceptionally good quality with accurate dimensions for all openings
to receive windows and doors, right angles at meeting points of wall to wall, wall to floor, wall to ceiling, etc,
concrete surface finishes are good to receive painting directly without plaster.
• System components are durable and can be used several times without sacrificing the quality or correctness of
dimensions and surface.
• Monolithic construction of load bearing walls and slabs in concrete produces structurally superior quality with
very few constructions joined compared to the conventional column and beam slabs construction combined with
filter brick work or block work subsequently covered by plaster.
• In view of the four – day cycle of casting the floor together with all slabs as against 14 to 20 – day cycle in the
conventional method, completed RCC structure is available for subsequent finish trades much faster, resulting in
a saving of 10 to 15 days per floor in the overall completion period.
• As all the walls are cast monolithic and simultaneously with floor slabs requiring no further
plasters finish. Therefore the time required in the conventional method for construction of walls
and plastering is saved.
• As fully completed structural frame is made available in one stretch for subsequent – finishing
items, uninterrupted progress can be planned ensuring, continuity in each trade, thereby providing
as cope for employing increased labour force on finishing item.
• As the system establishes a kind of “Assembly line production” phase – wise completion in desired
groups of buildings can be planned to achieve early utilization of the buildings.
Market Segmentation Of Aluminium Formwork

• Market segmentation of the aluminium formwork system market industry is carried out on
the basis of Type, Applications, as well as regions and countries. With respect to Type,
segmentation is carried out under All Aluminium Formwork, and Aluminium Composite
Formwork. And concerning the applications, segmentation is carried out under
Residential, Commercial Building, and Industrial Facility.
• Type
• All Aluminium Formwork
• Aluminium Composite Formwork
• Application
• Residential
• Commercial Building
• Industrial Facility
• Regions and Countries Level Analysis-
An in-depth analysis of specified regions and its respective countries are carried out to
ensure that the exact detailing of the Aluminium Formwork System Market’s footprint and
its sales demographics are effective captured with precision.
Targeting

• There are various construction activities are on the rise these

days. More number of buildings denotes more developed
cities. With this increasing trend of buildings, construction
activities are also increasing and this promotes growth of the
formwork market.
• We are targeting the audience that is traders, distributors,
suppliers, manufacturers, government and regional agencies,.
• The major consumers are Residential and commercial
builders hold an essential position in urbanization. This
implies if there is more urbanization then their would be
more construction.
Companies we are Targeting
Why for Aluminium formwork
• Speed of construction
• There are many projects which got delayed due to poor
construction technique. The contractors to achieve the
targets within the time limits, compromises the quality of
construction which ultimately effect the reputation of the
construction companies and trust of the end consumers.
• Use of Aluminium formwork products are designed for
shorter construction periods. This lead to the production
of simple but large basic panels, assembly times as well
as disassembly time is reduced by 45-50% compared to
Conventional formworks
• Cost efficiency
• In India, there are various technology which are recently
introduced, Many residential builders and contractors feel that
the cost of using the aluminium formwork system will increase
the cost of the project which is incorrect. The aluminium
formworks have a high reusability to about 250 times .
• There are various project which have identical floor for
reusability of the product make it more cheaper than the
tradition construction. Also it is very unique feature that 50-75
% of the material used in project can be reused in the other
projects. This directly reduces the direct cost as well as the
indirect cost of construction of the product.