Product

• DIVYA COLA, a beverage made of natural Ingredient like lemon zest,

cinnamon, nutmeg, orange peel, browning sauce, stevia and gum
Arabic.
• Available in different Sizes of 200 ml, 500ml, 1 ltr, 1.5 ltr , 2 ltr in cans
and bottles.

Pricing
Due to oligopoly market and high elasticity in beverage
industry, price is put similar to its closed competitors
 Promotion
When: start promoting in summers
Where : In the metro cities
To whom: health conscious youth
How: By advertisement that target the youth suggesting that natural cola is
the perfect replacement for carbonated and sugary cola that can be enjoyed
without gaining weight. 
Brand ambassador: Yoga Guru Baba Ramdev

Place
Placing the product in the market through distributors