Design the communication and

Awareness campaign ,Budget ,Tagline

Presented by (Group-7)

Ananya Gupta (21MMB008)

Sindhu Sidhanshu (21MMB070)
Keshav Talwar (21MMB024)
Prajwal Baigra (21MMB039)
Bakeys edible
cutlery
Eat Healthy Within Healthy
 Influencer Marketing Campaign

GOALS

• Build Brand awareness and

strengthen brand image .
• Increase social engagement and
Interaction.
• Improve conversions(sales, free
trial sign-ups, email list building).
Budget
Cost of goods $4.66
Shipping $5.44
Payment to influencer $10
Budget per influencer $20

$20x100 = $2000
(Budget per influencer)(number of influencer)= Campaign cost
Strategy
Mid tier Influencer may show great
results, since at this size of 10k-100k
followers, they still going have a genuine
two-way connection with their audience.
influencers like food bloggers , cooking
channels can really help by recording a
video talking about edible cutkery and
also highlight certain product features.
About Bakeys edible cutlery
• It creates zero waste.
• Its totally vegetarian.
• No added color.
• Make any flavour on request.
• Easily Consumtion.
• Good return gifts/name imposed on
it .
• Very natural.