Current |Campaign Process

Step IV
Campaign executed by IT team
IT/ DATA

Step V
Step II
Campaign delivery file shared
ER team fetches data from FTP
for creation of custom groups
Step I
Initiate Campaign request
LOYALTY EASYREWARDZ
Step VI
Campaign delivery file shared with ER for
ROI computation

Step VII
ROI Shared
Step III
ER shares custom group

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Proposed | Campaign Process

IT/ DATA

Step II
ER team fetches data real time via
View access

Step I Step III

Initiate Campaign request • Custom group creation
LOYALTY • Removal of duplicates from
EASYREWARDZ segments
• Campaign execution
• ROI Computation

Step VI
ROI Shared

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Member Activity Snapshot

Enrolments
Total Customers (L) – 51.57.L (Repeaters – 33.5%; Avg Visits – 2.3)

Aware Members
#Customers – 38.26 L (74.2%)
Aware Members- Members who have done atleast one earn or burn
transaction voluntarily.
Earn Active Members
#Customers – 13.76 L (26.7%) Earn Active Members-Members who have transacted atleast once
post enrolment date.

2+ visits Post Enrolment

#Customers – 11..07 L (21.5%) 2 + Visits Post Enrolment- Members who have visited twice or more
post enrolment date.

50 Pt Voucher Issued
50 Pt Voucher Issued- Members to whom an accrual voucher has
#Customers – 13.95 L been issued for INR.50.
(27.1%)
50 Pt
Voucher
Rdm. 50 Pt Voucher Redeemed--Members who have redeemed their
#Customers – accrual voucher.
2.24 L
(Redemption
4.3%)
Campaign Dimensions

TRIGGER BASED

Birthday All members who have their Birthday in the respective month Once a month

10 Points Away All members having point balance between 40 till 49 Monthly
Zero Transactors All PVR Privilege Members who haven’t transacted post enrolment Monthly

On-Boarding All members who are freshly enrolled Weekly, To be automated

Voucher Reminder All members having active vouchers, expiring in next 7 and 21 days Four waves a month

Win-back Members who haven’t transacted in last 180 days Two waves a month
Free Popcorn, Non Redeemers Members who have a valid Free Popcorn Voucher available Once a month

MOVIE RECOMMENDATION

First Week Release- Movie Custom group defined basis similarity score mapping 8 waves a month
Recommendation
First Week Movie Release- Non Non-responders of First wave targeted with an offer 8 waves a month
Responders

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 Campaign Plan| Week 1

For the week of June 03

Campaign Type Execution Date Offer

Movie Recommendation – Godzilla II May 31

Movie Recommendation Reminder Aladdin- Wave 2 May 31 INR.100 movie voucher, valid till 14 June

Movie Recommendation Reminder India’s Most Wanted- Wave 2 May 31 INR.100 movie voucher, valid till 14 June

Birthday- June June 01 INR.100 FnB & Ticket Voucher, valid till June’19

Email ID Validation exercise May 31

10 Points Away June 01

21 Days Voucher Expiry May 31

Winback – Wave 1 May 31

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Campaign Plan| Week 2

For the week of June 10

Campaign Type Execution Date Offer
Movie Recommendation –Bharat June 08

Movie Recommendation – X Men: Dark Phoenix June 06

Movie Recommendation Reminder Godzilla II --Wave 2 June 06 INR.100 movie voucher, valid till 21 June
Special Merchandise: X Men: Dark Phoenix June 04

Special Screening: Bharat June 04 5 couple tickets

Meet & Greet: Bharat June 04 11 winners

Data enrichment- Bitly link June 06

Winback- Wave 2 June 06 INR.100 FnB & Ticket voucher, valid till June 30

Anniversary Edition June 06 Thank You note with

-Free two tickets
-INR 300 FnB voucher

Never Miss a Movie, Never miss a deal- Download the PVR App to best June 06
experience Privilege

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 Campaign Plan| Week 3

For the week of June 17

Campaign Type Execution Date Offer
Movie Recommendation –MIB June 14

Movie Recommendation – Zoya Factor June 14

Movie Recommendation- Game Over June 14

Movie Recommendation Reminder Bharat -Wave 2 June 14 INR.100 movie voucher, valid till 28June

Movie Recommendation Reminder X Men -Wave 2 June 14 INR.100 movie voucher, valid till 28 June

Special Screening: MIB June 13

India vs Pakistan Match Screening June 16

Winback- Wave 3 June 14 INR.100 FnB & Ticket voucher, valid till June 30

21 Days Voucher Expiry June 14

Regular Transactors in March, Apr & May’19 Transact in June with a pre-loaded voucher of
INR.200

Enrolled, Not Transacted- Wave 1 June 14

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 Campaign Plan| Week 4

For the week of June 24

Campaign Type Execution Date Offer
Movie Recommendation –Kabir Singh June 21
Movie Recommendation – Toy Story 4 June 21
Movie Recommendation- Shadaa June 21

Movie Recommendation Reminder MIB -Wave 2 June 21 INR.100 movie voucher, valid till 05 July

Movie Recommendation Reminder Zoya Factor- Wave 2 June 21 INR.100 movie voucher, valid till 05 July

Movie Recommendation Reminder Game Over- Wave 2 June 21 INR.100 movie voucher, valid till 05 July

Paid Preview : Kabir Singh June 20

Special Screening: Kabir Singh June 19/20

Special Screening: Toy Story 4 June 19/20

21 Days Voucher Expiry June 21
Enrolled, Not Transacted- Wave 2 June 21 Unlock a voucher worth INR.100 on
transacting till July 05
Affinity Mapping June 18
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 Campaign Plan| Week 5

For the week of July 01

Campaign Type Execution Date Offer
Movie Recommendation –Anabelle June 28
Movie Recommendation – Drive June 28
Movie Recommendation- Section 375 June 28

Movie Recommendation Reminder Kabir Singh-Wave 2 June 28 INR.100 movie voucher, valid till 12 July

Movie Recommendation Reminder Toy Story 4- Wave 2 June 28 INR.100 movie voucher, valid till 12 July

Movie Recommendation Reminder Shadaa -Wave 2 June 28 INR.100 movie voucher, valid till 12 July

Paid Preview : Anabelle June 27

Special Screening: Anabelle June 27

21 Days Voucher Expiry June 28

FnB Tagging--Don’t miss out on your Perks & Points June 28
—member exclusive benefits await

Weekday Movie watchers of show time before 5 pm June 24 Buy 4 or more tickets & get INR.100 off

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June| Campaigns
MOVIE RECOMMENDATION (weekly) SEGMENT LED

 Movie Recommendation (2 movies a week)- Wave 1  Non Transactors in May, but transacted across Feb, Mar &
 Movie Recommendation Non responders- Wave 2 Apr’19
 Regular Transactors in March, Apr & May’19. Transact in June
with a pre-loaded voucher of INR.200
TRIGGER & HYGIENE
 Mega Popcorn Launch- earn 3X points
 Birthday  Snack Sensation for Teen--Cameo Size( Popcorn & Pepsi)
 10 points away  FnB tagging--Don’t miss out on your Perks & Points—member
 21 Day Voucher Expiry exclusive benefits await
 Winback (not transacted in 2-6 months)- Wave 1, 2 & 3  Affinity seekers- Product specific discount
 Enrolled, Not Transacted- Wave 1 & 2  Never Miss a Movie, Never miss a deal- Download the PVR
 Onboarding Mailer App to best experience Privilege
 Iconic Cinemas- Movie Goers
DATA ENRICHMENT
 Email ID Validation- Wave 1
 Dynamic bitly creation- Wave 2
 Outbound calls- 2500 members

SPECIAL SCREENING AFFILAITE

 Godzilla  Men in Black
 World Cup Match Screenings
 Can you ever forgive me  Toy Story 4
 Thursday- Paid Preview (Kabir Singh & Annabelle)
 Bharat  Kabir Singh
 Thank You for being a PVR Privilege Member—one year old
 Dark Men: Phoenix  Annabelle 10