Marketing Strategy – CRM and Cust.

Loyalty Program for

Apps new Launch
By Muhtia Luchfi - Analyst
Right People. Right Analysis.

 New mobile App Launching

 Get people know about this app
 Ensure CAV of Deall mobile apps
 Compete with other competitors
 Pool the job seekers & employers 55.000 accounts GOALS
Expansion target
Existing users One stop solution for
vacancy portal

1000 outlets by 2025

* No fíanchise

Increase awareness

Seíies C oí D funding staítup

30 K downloads –
Bíief summaíy first 3 month
Sales $100k – 1250k yeaíly
w/ 20% Incíemental

Increase 100k +
Dealls – Jobs & Mentoring (YC W22) active accounts
How to achieve those taígets within 3 yeaís?
Current Marketing Strategy Analysis

• Advertisement & promotions • Digital maíketing: social media • Interactive Marketing Focused point

• Partnership events • Event campaigns • Customer Loyalty Program

Limited Events Continuous enter - in Other loyalty Program?

ex. Held online events ex. Make member “feel at home”

10% Engagement rate 21% Engagement rate Other loyalty could be implement

7,5 Net Promoter Score (NPS) 7 Net Promoter Score (NPS)

19% Cust. Loyalty Index (CLI) 26% Cust. Loyalty Index (CLI)

23,3% Discount Cost 11,3% Discount Cost

ROI: 44,2% ROI: 57%

Higher Loyalty Metric & ROI?

Right People. Right Analysis.

Proposed Loyalty Program – Deall stars
Feature for membership on the App to claim the points and redeem the rewards 3 in
1 loyalty program solution for continuous customer loyalty

POIN – stars
The points collected will be used to redeem the
50% 8,6% 32%
Customer
rewards such as certification, one o one session, Repuíchase Enrollment
join seminars, etc. loyalty Index Rate rate to
*Incíease 92% *Incíease 104% membership
TIER – membeíship
Membership once download and use the App.

30 mins
Every level will have increment benefits for the
customers

R EFER AL – refer a friend

Become referral for the customer as one of the way
promote the aps by the customeí’s itself
Customer lifetime value ( in a day)

Other benefits ROI

126%
stars  One on one session with the experts (HR, people
development, etc)
 Free for taking course or membership
 Push rank as a top job seeker
 Free online seminar
 Join other events
Available on

Right People. Right Analysis.

Project Execution for Marketing Strategy

Initiation & Planning Training, tools, and technology Project Execution Goals Target

Initiation and planning Tools and training

Include seveíal conceptualization w/ all stakeholders such as: Provide various CRM tools and train the marcom’s company team to utilize the
features and help to analyze the data
Planning &
Project goals Timeline
• Knowing customer’s habits and prospects
• All in one – connect to all digital tools and platform (social
media, transaction, etc)
• Tracking all transaction, reporting and analyze sales –
higher profit
• Higher productivity – faster and right decision making
• Optimized marketing and sales strategy
Initiation
Training,
Background & Scope of woík & tools, and
problem Conceptu technology
al

Píoject Execution – AGILE and SCRUM Methodology Helps company until achieve the target and goals
Project
 Update from loyalty program & CRM
execution Goals
tools
phase Increase Brand awareness + Competitive
excellence performance

30 K downloads – first 3 month

Increase 100k + active accounts

Grow with us!
Deall Jobs

+62 85777591791
usedeall.com