MBA600

Capstone: Strategy
KATHMANDU HOLDINGS LIMITED
Introduction 

 This presentation consists of the brief of the

competitive advantage of the organization
Kathmandu holdings limited. 

 The presentation moreover shows the analysation

of the internal and external environment with the
help of frameworks and theories. 

 Moreover this also shows the strategies risks and

opportunities. 
Brief overview of the
organisation
 Kathmandu Holdings Limited is a retail
chain transnational chain as well as sells
apparel & equipment for adventure and
travel.
 It deals in Australia and New Zealand. 
 The company has almost 1,140
employees in the organization and the head
office is in the Christchurch. 
Strengths  Opportunities
It has the best performance in the Growing technology.
market.  Opening of new markets. 
Capital expenditure good returns New policies of environment.
Strong cash flows and networks.  Online channels. 
Analysis of the
Weaknesses Threats  external and
Requirement of more
investment for growing
Paris agreement 2016
Shortage of labour.  internal
technology
Inefficient financial planning
Development of new
technologies.  environment-
Not successful in terms of
culture and marketing. 
Changing behaviour of
consumer.  SWOT analysis 
Political Economical 
Antitrust laws as per retailing.  Exchange rates. 
Taxation laws.  Education level of
Wage legislation.  individuals. 
Labour costs & productivity
Social Technological
Difference of interest.  Cost structure of the retailing
Education level and standards. 
Demographics
Technological requirements.
Effect of product offering 
Analysis of the external
and
Legal Environmental internal environment-
Employment laws Waste management in industry
Safety and health laws Recycling PESTLE Analysis 
E-commerce and consumer Attitudes towards renewable
protection energy
Weather
Sales of
company
 Clear articulation of the competitive advantage

THE COMPETITIVE ADVANTAGE OF THE THE COMPANY CONSISTS OF DIFFERENT ITS COMPETITIVE ADVANTAGES OF THE
COMPANY KATHMANDU HOLDINGS LIMITED IS ACTIVITIES AND OPERATIONS RELATED TO COMPANY IS TWOFOLD OVER ITS
THAT IT IS FAR LESS COMPETITIVE IN TERMS OF TRADE.  COMPETITORS. 
LOWER-QUALITY AND LOW COST. 
  The activities of the organization are optimally and
Sources, strengths, timely managed and also the processes of the delivery
weaknesses and future after cost effective and will not compromise the
quality. 
sustainability of the  Delivering on time and quick delivery.
competitive advantage  Product consists of different features and affordable
costs. 
Conclusion

This presentation concludes the The opportunities of the

The emerging technology
strategic analysis of the company consists of the new
consists of the biggest threat in
organization that consists of all target market with the
the industry in terms of long
opportunities and the risks of consumers as per the online
term and medium term future. 
the organization.  market. 
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