Identifying the potential market for Fasal and

projecting it’s sales and marketing plan for one year

Submitted By
Sudarshan K
NSOM Bangalore
Targeted area and crop
• Location- Karnataka.
• Crop- grape
• Locations to be targeted- Chikkabalapur.
Goals of Fasal-
Product and its services-
 • In Karnataka horticulture crops occupy about 15.21
lakh ha with an annual production of about 96.60 lakh
tonnes.
• we are choosing grape as the target crop as Karnataka
produces 2.9 lakh metric tonnes of grapes in 16000
Area and crop we hectares and 10000 metric tonnes of wine grapes in
800 hectares.
are focusing
• Places famous for grapes in Karnataka are
Chikkaballapur, Kolar, and districts around Bangalore.
• In chikkaballapur alone they have cultivated grapes on
2000 acres and with a yield of 30000 tonnes.
 • Karnataka is the second largest grape-producing state
Reasons for after Maharashtra with 2.9 lakh metric tonnes of
grapes and 10,000 metric tonnes of wine grapes.
choosing grape • Chikkaballapur is very well famous for grapes,
vineyards, and wineries.
crop and grape • Grape being highly susceptible to disease, more
cultivating chemicals and fungicides are used to protect which
requires high cost.
farmers as • Grape needs weekly water application in the absence
of rainfall ( 1 inch of water per week depending on
potential rainfall).
• Important growth stages of grapes are bud break,
customers for flowering, and fruit set. Not having proper
supervision of the crop during these stages may lead
Fasal product- to loss.
 • Educating the customers with content related to
products.
• Using integrated marketing channels like direct
marketing, personal selling, public relation.
• Using social media platforms to reach large audience
Sales strategy like WhatsApp, Facebook as these days farmers are
more active on these platforms.
• Promotional activities like jeep campaigns, farmers
meet, field trials.
• Developing dealerships in the targeted locality.
ONE-YEAR SALES PROJECTION
Month No Of Sales
January 7
February 8
March 9
April 20 A total 137
May 10
no of
June 9
July 8
products
August 7
will be sold
September 10
in one year
October 19
November 21
December 9
Crops focused other than grapes when the
season is low
• Pomegranate crop is focused in the month of July-August.
• Tomato crop is focused in the month of may-July.
THANK YOU