Capstone project

The first step is about understanding the buyer’s persona

1. demographics/ background: what is their job?
Career path
lifestyle
age
income
2. Goals & challenges: What are their pain points life struggles
roadblocks etc?
3. Identifiers: What way of communication would suit them? The
preferred platform of communication
4. What can we do: what we can do to solve their problem in one
statement?
1. Who are your competitors? Competition
Business competition
When were these companies established?
What is their value proposition?
What is their size?
What is their USP?
What are their reviews?
How many employees do they have?
How do they do marketing?

2. Competition content:
What language/tone do they use?
What is their mode of communication?
What are their reviews on their social media content & strategy?
website content blogs etc

3. PPC Competition
what kind of ads they are running on google and the play store?

4. social Media competition?

Sentimental analysis
use social listening tools
use hashtags
their social media strategy
SWOT Analysis

Strengths:

Weakness:

Opportunities:

Threats:
Marketing Mix:
Preferred channel in table formats/templates

Eg: Facebook, YouTube google ads

Budget distribution

Channel type Funnel type Percentage of Metrics KPIs

Budget

Facebook Ads Awareness 30% Reach CPM

Content :

1. content for social media:

Format
Ad copies
Content ideas
CTA text

Pain point: Don’t know driving

high cost of car
lack of parking space

Solution content:
 Social Media Content calendar
Date Day Channel Heading Description Image Due date
creative

1 Minute video summary about the project