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 Business goals of the organization that you have selected.

A primary focus is to meet quality requirements by making sure that created shoes
reaches the standards that meets consumer expectations.

To keep production (shoe) costs low without compromising quality as a way to boost
revenue and earn profit.

To extend their business to other cities in Pakistan as part of our plan to make them
more successful.

To fulfill requirements on time and meeting the needs of suppliers to reduce and
eliminate the number of delayed orders

To know which shoe type generates the most sales provides a clear indication of the
kind of shoes that customers prefer and to discard the least like.
 Digital platforms do their audiences usually spend their time

Audiences are nowadays are very active on social media platforms like tiktok, facebook
, instagram , linkedin, snapchat and so on.

Instagram shops now make it easier for brands and local brands to make money on
the platform by allowing them to make purchases within the app. People spend the
majority of their time looking for high-quality content, relevant post, and reading
customer reviews before making purchases of their preferred goods.
They spend the most of their time on Facebook as well for visually appealing posts,
newsfeed, quick videos related to their preferred products, ads, or anything
inspirational.

Now it is easy for Facebook, Instagram and YouTube user to easily examine how much
time they spend each week with the “Your Time on Facebook” app.
  What type of digital content do their audiences like

Info-graphics : An info graphic combines text with graphics that allude to the subject. Its
goal is to create a brief story or provide the audience with information in a simplified
manner. In order to do this, we have updated content on Milan's page with aesthetic
pictures and a catchy slogan to pique interest in the upcoming product.

Blog : The main purposes of a blog is to sell, inform, and educate. It is very important
for the audience to know whether the product the page are selling is trustworthy for our
page we will conduct a poll about the kind of shoes the audience prefers

Videos : A short time video which covers whole story in 2 minutes video. Now-a-days, all
different brands and local brands, businesses, and industry sectors are using this tactic
because it has been demonstrated to be effective. From young children to the elderly,
they all watch videos, thus it's a great approach to reach a broad audience.
  How will you measure the success of your content campaign? Give KPIs?

Initial step to identify goal, understand the relationship between metrics and KPIs, pair
KPI with business goal and make decision based on findings.

Utilizing key performance measures is necessary for establishing and assessing the
success of a marketing strategy (KPIs).
Return of Investment is a popular metric that compares the amount we spent and put in
our marketing to the amount we received in return. For example, if a social media
marketing campaign (Milan’s) for sneakers costs Rs.3,000 and brings in Rs.6,000 worth
of sales, the ROI is Rs.3,000 or 300%. The more profitable the investment, the bigger
our ROI. 
Cost of win can use to compare campaigns against one another to discover which works
better by comparing the cost of each sale to the overall cost of marketing. 

Conversion rate For instance, if 1,000 visitors to Milan's page during a marketing campaign
result in 100 leads, it amounts to a 10% conversion rate.