A COUNTER AFFECT AMONG FOOD AND

MOOD RELATIONSHIP

MS. MERCHANT SANA SHAKIL ASMA

19064- MA PART 2 SEM IV
DESSERTATION
 INTRODUCTION

 The purpose of this study was to see if different foods affect mood. In the study,
food pattern is used to study the different effects of food on mood, since food has
been found to be a mood changers.
 The hypothesis for this study was to see the counter effect of food on mood. The
independent variable is the number of overall items studied i.e healthy food
preference, emotional relationship with food preference, economical preference,
social and cultural preference, environmental preference, product preference,
habitual preference.
 The dependent variables is the result obtain from overall items used for study.
Subject variables, age and gender, were not controlled but used to draw
comparisons between the relationship among food and mood.
 LITERATURE REVIEW
 By Amy Magill on March 13, 2018. It is well known that unhealthy eating patterns can cause mood swings. Blood
sugar fluctuations and nutritional imbalances are often to blame. Without a steady source of fuel from the foods we
eat, our mind and bodies don’t function well.
 By Lindsey PhillipsDecember 31, 2019 For most of her life, the woman would not let herself eat cake. She feared
that if she started, she would never be able to stop. The presence of cake at every birthday party she attended
tormented her. She grew so preoccupied with thoughts of cake that she had food fantasies about eating it.
 Rao et.al.(2015) have shown that l-Theanine promotes relaxation without drowsiness. l-theanine is not a
sedative but promotes good quality of sleep through anxiolytics which confirms that l-theanine is a safe
natural sleep aid.
 Lardner et al.(2014) confirms that theanine has anxioltic and calming effect due to its up-regulation of
inhibitory neurotransmitters and possible modulation of serotonin and dopamine in selected areas.
 Verma (2014) states that theanine present in tea affects serotonin and dopamine in the brain, neurotransmitters
that give rise to a calm, happy and tranquil feeling. Theanine also provides relief of PMS symptoms, blood
pressure regulation and enhancement of memory and concentration.
 HYPOTHESIS AND RESEARCH
QUESTIONS
 This study is to observe the counter effects among food and the mood more in females than men.
ALTERNATIVE HYPOTHESIS:
 There Will Be A Difference In The Effects Produced By Mood On Food As Per The Situation Visaversa.
NULL HYPOTHESIS:
 There Will Be No Equal Effects Produce By An Individual In All The Situation.
RESEARCH QUESTION:
 1. How does cravings affect mood?
 2. How does mood affect cravings?
 3. How does mood affect choice in food?
 4. Why food is correlated with affect on mood?
 METHODOLOGY
 The questionnaire included different sections, destined to collect information about several important issues: Part I –
Demographical data; Part II – Relationship of healthy food with mood preference data; Part III – Emotional mood
relationship preference; Part IV – Economical mood relationship preference; Part V – Social and cultural mood
relationship preference; Part VI – Individualistic habitual mood preference. In order to assess the participant’s
opinions, they were asked to state their accordance measured on a 5- point Likert scale varying from 1 (totally
disagree) to 5 (totally agree).
 A study was performed on application form with 84 participants living in India. The questionnaires were applied after
informed consent to each participants (aged 18 to 45). All ethical issues were verified when formulating and applying
the questionnaire, which was approved by the Ethical Committee.
 RESULTS & DISCUSSION
 The results indicated satisfactory correlations between the items of the different variables, except for Variable D that
did not show strong and significant correlations for almost any items. Considering all the items in each of the
variables studied, alpha values ranged from 0.32 for the marketing and commercial motivations to 0.64 for the
economical and availability motivations. When some items were removed from the variables, the values of alpha
increased and ranged from 0.66 for social and cultural motivations to 0.78 for health, environmental and political
motivations, and for marketing and commercial motivations.
 This study proves that this questionnaire could be considered a suitable tool for exploring food and mood
relationship determinants.
THANK
YOU