02 03

01 04

Title One Title Two Title Three Title Four

Refers to a Refers to a Refers to a Refers to a
good or service good or service good or service good or service
being offered. being offered. being offered. being offered.
 Refers to a good or
Refers to a good or service being offered.
service being offered.
2 Title Two
1 Title One

4 Title Four
3 Title Three Refers to a good or
service being offered.
Refers to a good or
service being offered.
 A
Refers to a good or
service being offered.

Refers to a good or
service being offered. B C
Refers to a good or
service being offered.

Refers to a good or
service being offered. D
 Roadmap Diagram
Marketers must link the price to the real and perceived value of the product, but they also must
take into account supply costs, seasonal discounts, and prices used by competitors.

Refers to a good or Refers to a good or

service being offered. service being offered.

Title One Title Two Title Three Title Four Title Five
Refers to a good or Refers to a good or Refers to a good or
service being offered. service being offered. service being offered.
Roadmap Diagram

03 04
Title Two Title Three Title Four
02 Refers to a good
or service being
offered.
Refers to a good
or service being
offered.
Refers to a good
or service being
offered.

Title One
01 Refers to a good
or service being
offered.
 Roadmap Diagram
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.

1 Refers to a good or Refers to a good or 4

service being offered. service being offered.

2 Refers to a good or Refers to a good or

5
service being offered. service being offered.

3 Refers to a good or Refers to a good or

6
service being offered. service being offered.
 Roadmap Diagram
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.

1 3
Refers to a good
or service being
2
Refers to a good
Refers to a good
or service being
4
Refers to a good
offered. offered.
or service being or service being
offered. offered.
1 Refers to a good or
service being offered.

Roadmap Diagram
2 Refers to a good or
service being offered. Marketers must link the price to the real and perceived
value of the product, but they also must take into account

3 Refers to a good or
service being offered. 4 Refers to a good or
service being offered. 5 Refers to a good or
service being offered.