Product, Services and Brand

Group name: Anonymous

Group leader : Mahmudul Hasan

Group Members:

1. Mahmudul Hasan : M22010201143

2. Auntora Yeasmin : M22010201109
3. Nabila Babul Riya : M22010201123
4. Taslima Akter : M22010201125
5. Udoy Joseph Rozario : M22010201144
 Product
A product is any item or
service you sell to serve a
customer's need or want
 Product Classification

Consumer Product Industrial Products

Consumer Products

Convenienc Shopping
e Goods Goods

Spciality Unsought
Products Goods
Industrial Products Classified for the Purpose for use in conducting a
business

• Materials and Parts

• Capital
• Supplies and Services
 Product Attributes

Style
Quality Features and
Design
 BRANDING

Branding is the process of creating a strong, positive perception

o f y o u r c o m p a n y, a n d i t s p r o d u c t s i n y o u r c u s t o m e r ’s m i n d .
Types of Brand:

1 2 3 4

Corporate Personal Product Service Brand

Brand Brand Brand
 PURPOSE OF BRANDING

The purpose of a brand position in marketing

is to establish trust within your consumers and

create loyalty. A good brand purpose gives your

buyers a way to remember you, creates an

identity for your business, and sets you apart

from competitors.
Packaging
Meaning of packaging

Packaging is the science, art, and technology of enclosing or

protecting products for distribution, storage, sale, and use. Packaging
also refers to the process of design, evaluation, and production of
packages.
It is one of the most important part of marketing.
  Types of Packaging

There are three types of Packaging:

• Primary packaging
• Secondary packaging
• Tertiary packaging
 Primary packaging
• Primary packaging is the packaging in direct contact with the product itself and is
sometimes referred to as a consumer unit. The main purpose of primary packaging is
to contain, protect and/or preserve the finished product, particularly against
contamination.
Secondary packaging
Secondary packaging is outside the primary packaging – perhaps used to group primary
packages together. Example: Paper and boards, Cartons ,Corrugated fibers ,Box
manufacture
This type of packaging also provides supplementary protection to help maintain the
integrity of the primary packaging.
 Tertiary packaging
• Tertiary packaging is used for bulk handling , warehouse storage and transport
shipping.  This type of packaging is used to group larger quantities to transport them
from point A to point B .During this stage, products are handled as distribution units.
This type of packaging makes it easier to transport large and/or heavy loads safely
and securely
 Functions of Packaging

• Product Identification: - Packaging greatly helps in identification of products.

• Product Protection: - Packaging protects the contents of a product from spoilage,

breakage, leakage, etc.

• Product Promotion: - Packaging is also used for promotional and attracting the
attention of the people while purchasing.
 Importance of Packaging
• Protection: The primary purpose of packaging is to protect its contents from any
damage that could happen during transport, handling and storage.
• Safety: Above all, packaging has an important role in keeping its contents and
consumers safe. Packaging should contain important information of the product and
its safety.
• Attractiveness: Packaging counts an important part of the product brand and
marketing. A unique packaging can increase the product attractiveness and thus
affect to the willingness to buy the product.
Service Marketing
A method for promoting and showcasing a company's intangible
benefits and offerings in order to increase end-customer value.
 Users of Service marketing
•Telecommunications
•Health and wellness
•Financial
•Tourism, leisure and entertainment
•Transportation
 Users of Service marketing contd.
•Hospitality
•Consulting
•Design, marketing and sales
•Management
•Education
•Trade industries
•Restaurants
 Service profit chain

• Internal service quality

• Satisfied and productive service employees
• Greater service value
• Satisfied and loyal customers
• Healthy service profits and growth
Thank You.