INTRODUCTION

Topic 1

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Learning Outcomes

At the end of this topic, student is expected to be able to:

1. Describe the philosophy in understanding a theory.

2. Explain the history of communication theory
development.
3. Explain the relationship between communication
theory and social science field of study.

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What is
Communication?

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Philosophy of Theory?
Why do we need to learn theory?
 Knowledge of the Field
Gain understanding of the concerns and
knowledge of the discipline.
Enhance insight into the issues, principles, and
problems of the discipline today.
Able to anticipate future developments in
communication research and practice.

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Philosophy of Theory?

Why do we need to learn theory?

 Practical Value
Enlarge your understanding of experiences in your
personal life and the lives of those around you.
Offers valuable tools for understanding everyday
lives, relationships and the ways in which
communication shapes and reflects cultural values.
Theories inform and improve practical life.
practical activities.

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History & Development of
Comm. Theory

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History & Development of
Comm. Theory

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History & Development of
Comm. Theory

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History & Development of
Comm. Theory

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History & Development of
Comm. Theory

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History & Development of
Comm. Theory

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History & Development of
Comm. Theory

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History & Development of
Comm. Theory
Communication theory history and development
caused by:

 Evolution of human way of living – social

interaction.
 World event such as war, natural disaster,
industrialisation and epidemic.
 Economy - productivity.
 Invention of technologies.

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Communication & Social
Science
• Social science explains
society phenomena. Social
• Communication as a field
of study in explaining Science
society.
• Communication explains
about how society interact
and create meanings. Communication

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 Social Science?
Anthropology

Religion
Communication
Economy

Sociology

Politics History
Laws

Psychology
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Communication?

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What to Theorised?

The communication process…

Receiver Channel
Noise
Messag Source
e

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What to Theorised?
The communication context…

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What to Theorised?
The communication domain/theme…

Social Change

Advertising Organisationa
l Change

Health
Broadcasting
Comm.

Political
Journalism Comm.
Business
Comm.

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What You Have Learned?

 The philosophy/values in learning theory:

Knowledge & Practical.
 Development of communication theory caused by
human evolutions, world events and advancement
of technologies.
 Theory of communication is theory about social
sciences.
 Focus of communication theory based on context
or domain.

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