“Business Ethics as Competitive

Advantage for Companies in the

Globalization Era”

Presented by: Alragie Pandao

 Introduction

• Ethics is the study of our web relationships with

others.

• Companies do not operate in a vacuum but rather

are plunged in a universe of relationships with
multiple stakeholders.

• With the globalization the scenario in which

companies operate has become even more
complex, given the emergence of global groups of
stakeholders.
 Introduction

The need for a company to behave “ethically”

is described in terms of a company’s need to
interact productively with its stakeholders.
Business Ethics as Competitive Advantage
for Companies in the Globalization Era
 Globalization, Business Ethics &
Competitive Advantage

• Globalization has brought about greater involvement

with ethical considerations and most importantly
achieving competitive advantage through business
ethics.
• Globalization and business ethics are linked as they
affect a company’s ability to commit to its
shareholders, in particular to external investors, and
preserve the trust needed for further investment and
growth.
 “Ethics of Scandal” Versus
“Ethics of Strategy”

• It is increasingly important for companies to deal with

ethics as a corporate strategy that, if uniquely
implemented, could achieve competitive advantage for
the company rather than waiting to react to possible
ethical issues of importance to the targeted
stakeholders.

• It is the necessity of being ethically proactive company

rather than being ethically reactive company.
 This cartoon implies the importance of shifting from the “ethics of
scandal” to the “ethics of strategy”

Ethics is simply the proper way to conduct business and, despite what
the cartoon says, a responsible business is risk-free.
 Business Ethics as
Competitive Advantage

• As the speed of comparable tangible assets acquisition

accelerates and the pace of imitation quickens, firms
that want to sustain distinctive global competitive
advantages need to protect, exploit and enhance their
unique intangible assets, particularly integrity
(building firms of integrity is the hidden logic of
business ethics).
Quiz Time!
 Easiest Quiz Ever

1. What is the study of our web

relationships with others?
A. Moral Values
B. Business
C. Ethics
D. Pride
 Easiest Quiz Ever

2. Which link has the Business impact as

company’s ability to commit to its
shareholders.
A. Moral Values
B. Business Ethics
C. Scandal
D. Pride
 Easiest Quiz Ever

3. Which pertains to the scenario in which

companies operate has become even more
complex?
A. Globalization
B. Business Scenario
C. Monopoly System
D. Othniyshs
 Easiest Quiz Ever

4. The need for a company must manage

_____?
A. Wisely
B. Ethnicity
C. Carefully
D. Ethically
 Easiest Quiz Ever

5. What is the greatest advantage that

could beat competitors?
A. Business Strategy
B. Business Ethics
C. Philanthropy
D. Globalization
 Easiest Quiz Ever

6. Which has the greater involvement with

ethical considerations and most
importantly achieving competitive
advantage through business ethics. ?
A. Globalization C. Hashira
B. Survey Corps D. Slayer Corps
 Easiest Quiz Ever

7. Which type of company needs to be

necessity of being ethically ?
A. Reactive Company
B. Active Company
C. Survey Corps
D. Proactive Company
 Easiest Quiz Ever

8. What is the meaning of Kobe Bryant’s

Quote in company that ‘Great Things
come from hard work and perseverance’?
A. 24 Jersey Fans
B. Mamba Mentality
C. Insane Work Ethic
D. Just Do It!
 Easiest Quiz Ever

9. Which type of company that known as

Ethically Workers?
A. Proactive Company
B. Reactive Company
C. Slayer Corps
D. PDCOM
 Easiest Quiz Ever

10. What is the study of our web

relationships with others?
A. Ethics
B. Business
C. Moral Values
D. All of the above
Business Ethics as Competitive Advantage
for Companies in the Globalization Era

Thank You For Your Attention

E-mail: rania.a.azmi@gmail.com