Screening

Neoliberalism:
Transforming
Mexican
Cinema 1988-
2012

Nashville: Vanderbilt
University Press, 2014
 Cinema and Neoliberalism

• Misha Mac Laird. Aesthetics and Politics in the Mexican Film Industry. Palgrave, 2013.
• Frederick Louis Almada. Mex-Ciné. University of Michigan Press, 2013.
• Paul Julian Smith. Mexican Screen Fiction. Polity, 2014.
• Ignacio M. Sánchez Prado. Screening Neoliberalism. Vanderbilt University Press, 2014.
 Mexican cinema in the 1980s

Working class spectacles: Televisa star vehicles: “Mexploitation” films:

Lola la trailera trilogy Fiebre de amor (1985) Las siete cucas (1981)
(1983-1991)
 Mexican Cinema in the 2010s

Festival Fare Romantic comedies Elite self-fashioning

Heli (2012) Cásese quien pueda (2014) Nosotros los nobles
(2013)
 The Class of 1990-1993

La mujer de Benjamín Como agua para chocolate Cronos (Guillermo del

(Carlos Carrera, 1991) (Alfonso Arau, 1992) Toro, 1992)
 Structural transformations
 Privatization of Exhibition Structures (making the ticket
praise cost as much as 4 days of minimum wage).
 New regimes of production that allowed the entrance of
private production companies without abolishing State
intervention.
 Resulting demographic change in the social class of the
audiences, structured through economic and spatial
segregation of cultural consumption.
Movie theaters in the 80s

Cine Ópera in Santa María La Ribera, Mexico City

Cineplexes Today
 Chapter 1: Nationalism Eroded. Mexican
Cinema in the time of Crisis

Danzón (María Novaro, El callejón de los milagros El crimen el Padre Amaro

1991) (Jorge Fons, 1995) (Carlos Carrera, 2003)
 Chapter 2: Publicists in Love. Romantic Comedy, Cinema
Privatization and the Aesthetics of the Middle Class

Sólo con tu pareja (Alfonso Sexo, pudor y lágrimas Cansada de besar sapos
Cuarón, 1991) (Antonio Serrano, 1998) (Jorge Colón, 2006)
 Chapter 3: The Neoliberal Gaze. Reframing Politics in the
Mexican Transition

El bulto (Gabriel Retes, Todo el poder (Fernando La ley de Herodes (Luis

1991) Sariñana, 1998) Estrada, 2000)
 Chapter 4: The Three Amigos and the Lone Ranges: Global
Auteurs in the National Stage

Amores perros (Alejandro Y tu mamá también Batalla en el cielo (Carlos

González Iñarritu, 1999) (Alfonso Cuarón, 2001) Reygadas, 2006)
 Mexican cinema in the 2010s: the legacy of
neoliberalism

Miss Bala (Gerardo Tlatelolco, Verano del 68

Abel (Diego Luna, 2010)
Naranjo, 2011) (Carlos Bolado, 2013)