Good Afternoon!

OBJECTIVES:
At the end of the lesson the students,
should be able to:
a. Define and understand marketing
b. Identify the needs and wants in
considering a marketing strategy
c. Appreciate marketing by making
their own marketing strategy
 MARKETING is a form of
communicating or promoting
the value of product, service,
or brand to the consumer.
 “ Is an activity of institutions, and
processes for creating,
communicating, delivering and
exchanging offerings that have value
for customers, clients, partners, and
society at large”
“Science and a profession guided
principally by the universal
principles of ethics, corporate
citizenship, and corporate social
responsibility”
“VALUE”
“by word of mouth”
 Needs
Wants
Demands
Exchange
Market
Needs Wants