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Definition Sources Influence Maintenance Case study
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GOOGLE FACEBOOK
$600,000
GROUP 4
CORPORATE
CULTURE
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TABLE OF CONTENTS
01 02
DEFINITION SOURCES OF
INFLUENCE ON
AND SIGNS CORPORATE
INDIVIDUALS
CULTURE
03 METHODS TO
MAINTAIN
04 CASE STUDY
01 DEFINITION
AND SIGNS
Tran Ngoc Linh
DEFINITION
The beliefs and behaviors
determine how employees and
management interact and
handle outside business
transaction.
DEFINITION
01 It’s implied.
02 It’s not expressly defined.
It develops overtime from

03
cumulative traits of
employees.
KEY VALUES
High workplace Highly engaged Productive staff

morale staff
SIGNS OF CORPORATE CULTURE
VISIBLE SIGNS INVISIBLE

SIGNS
SUMMARY
ADAPTATION PERSUASION
02
SOURCES OF
CULTURE
Nguyen Xuan Binh
1. THE FOUNDERS
The founder or founders will typically
have a vision for their new company
—and that vision helps to form the
corporate culture.
2. THE INDUSTRY
Certain industries require
different conditions, some can be
fun, creative but some require
attention to details.
SUMMARY
- Have a clear vision of the
company going forward
- Find an appropriate
approach in terms of
culture in different
industries.
03
INFLUENCE ON
INDIVIDUALS
Nguyen Cam Nhung
INFLUENCE ON INDIVIDUALS
01 PERFORMANCE
02 EMOTIONS & SPIRITS
03 ENGAGEMENT
PERFORMANCE
Employees have incentives

to work harder & more
productively if they
consider themselves to be
part of the company.
PERFORMANCE
Working in groups Decoration
EMOTIONS & SPIRITS
Positive company culture

can ensure that employees
remain satisfied with their
job.
EMOTIONS & SPIRITS
Work-life
Flexibility
balance
ENGAGEMENT
Working in companies with good
communication practices,
employees know that their opinions
and ideas are welcomed.
➔ Don't carry resentment that can
lead to absenteeism and
termination.
SUMMARY
PERFORMANCE EMOTIONS & SPIRITS ENGAGEMENT

Working harder and Remaining satisfied with Long-term
more productively their job commitment
04
METHODS TO
MAINTAIN
CORPORATE CULTURE
Bui Tra My
Keep the values front

and forward
Employees with values

that match the corporate
culture are much more
likely to help maintain
that culture over time
Make use of the

“onboarding” weeks
Profound insights after

getting to know the
policies, practices and
are guided through the
corporate culture
Keep the training Formal (Webinars,

fresh Seminars…)
All these subtle bits of

information add up to an
understanding of Informal (Talks,
corporate culture. discussions…)
Recognize employee
contributions
Foster loyalty and satisfaction

among employees
=> Those employees who feel
“at home” tend to stick around
and help develop the culture
THE KEY TO CULTURE MAINTENANCE
25% 25%
RECRUITING TRAINING
25% 25%
ONBOARDING COMMUNICATION
04 CASE STUDY
Nguyen Yen Linh
Google
1998 70% 50
Larry Page & Sergey Internet services
online search requests and products
Brin
What makes Google great
- Google earned 15 awards from Comparably in 2019 alone,

including the Best Company Culture, Best CEO, and Best
Company for Women awards.
- Google is also a consistent top-ranking company in
‘Fortune’s Best Companies to Work For’ list and is featured
in Glassdoor’s Best Places to Work list every year.
1. Fun Work Environment
● Health care insurance

● Food & Snacks
● Fitness Facilities
● Mental assistance programs
● Parental Leave
● Flexible working hours
● Financial Aid & Support
1. Fun Work Environment
Pictures of Google Campus

2. Open communication policy
- Flat organizational structure at work

→ Encourage all employees to share their
voice.
- The option to speak up is always

there, in Google.
3. Mobility within the company
➢ People can switch between positions.

➢ Employees can work on their strengths
and weaknesses.
➢ Provide employees with the exact job ⇒ A great way to retain employees, and
that they desire for and help them with
saves on some onboarding and
the transition.
recruitment costs.
4. Conclusion
- Google succeed in turning employees into the company's
ambassadors.
- Corporate culture is all about giving employees a reason to love their
company.
THANKS YOU FOR LISTENING!

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Definition Sources Influence Maintenance Case study

02 It’s not expressly defined.

It develops overtime from

High workplace Highly engaged Productive staff

SIGNS OF CORPORATE CULTURE

VISIBLE SIGNS INVISIBLE

02 EMOTIONS & SPIRITS

Employees have incentives

Positive company culture

PERFORMANCE EMOTIONS & SPIRITS ENGAGEMENT

Keep the values front

Employees with values

Make use of the

Profound insights after

Keep the training Formal (Webinars,

All these subtle bits of

Foster loyalty and satisfaction

THE KEY TO CULTURE MAINTENANCE

What makes Google great

- Google earned 15 awards from Comparably in 2019 alone,

1. Fun Work Environment

● Health care insurance

1. Fun Work Environment

Pictures of Google Campus

2. Open communication policy

- Flat organizational structure at work

- The option to speak up is always

3. Mobility within the company

➢ People can switch between positions.

THANKS YOU FOR LISTENING!

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