Ecommerce

 E-commerce (electronic commerce)

is the buying and selling of goods
and services, or the transmitting of
funds or data, over an electronic
network, primarily the internet. These
business transactions occur either as
business-to-business (B2B), business-
to-consumer (B2C), consumer-to-
consumer or consumer-to-business.
 History E-commerce in Pakistan
The E-commerce in Pakistan was started around two decades ago with a ban of the PayPal service
in the country. The ecommerce companies and the merchants of this field had to rely on the cash on
delivery as well as the bank payment methods. However, the need for the alternative of PayPal was
fulfilled to an extent by the launch of the mobile payment systems the country.
 E-commerce in Pakistan

 The number of registered e-

commerce merchants in Pakistan
increased from 1,707 in 2019-20, to
3,003 in 2020-21, a 76pc increase.
 In Pakistan, e-commerce tends to be
dominated by business to consumer
(B2C) companies. 
 E-commerce in Covid-19

The digital economy boomed during the

COVID-19 crisis. As people embraced
social distancing, they turned to online
shopping more than ever before. 
67% of consumers report they shop
differently now due to COVID-19.
 Challenges of Ecommerce in Pakistan

 Lack of trust issue.

 The online payment frauds.
 Poor shopping experience.
 Unauthentic websites.
 Opportunities of Ecommerce in Pakistan

 It creates more employment opportunities.

 Online discount offers.
 No necessarily need of physical store or
warehouse.
 Many open choices to set up the business.
 Future of Ecommerce in Pakistan

 According to an official report, by 2022 Pakistan will be observed at a 25% increase in the
overall exportation of IT information technology and due to this the ecommerce will also
grow.
 One report says that by 2022 Pakistan could observe a 25 percent increase in the
exportation of information technology.
 E-commerce has a bright future in Pakistan as it promotes global tourism.
Pakistan has revolutionized the creative industry through E-commerce and in this
context; Amazon is the best example.