PATANJALI AYURVED

PROFILE
• ESTABLISHED IN 2006 WITH THE THOUGHT OF RURAL & URBAN DEVELOPMENT ,
CREATING A HEALTHY SOCIETY THROUGH YOG & AYURVED
• COMPANY VISION : CREATING HEALTHIER SOCIETY & COUNTRY & SERVE PEOPLE
BY BRINGING THE BLESSING OF NATURE INTO THE LIVES OF PEOPLE.
• COMPANY MISSION : MAKING INDIA AN IDEAL PLACE FOR THE GROWTH AND
DEVELOPMENT OF AYURVED & A PROTOTYPE FOR THE REST OF THE WORLD.
 MARKET
• ACROSS INDIA :
47000 RETAIL COUNTERS
3500 DISTRIBUTORS IN 18 STATES
5000 PATANJALI STORES & 18 WAREHOUSES
ONLINE SALE
RELIANCE RETAIL , HYPERCITY , STAR BAZAAR

• ABROAD : PRESENCE IN US, CANADA , UK, RUSSIA , DUBAI & EUROPE

 FACILITIES
• MAIN PRODUCTION FACILITY : PATANJALI FOOD & HERBAL PARK IN HARIDWAR
PRODUCTION CAPACITY : RS 35000 CRORE GOODS BY PRODUCT VALUE

• NEW PRODUCTION UNITS

NOIDA, NAGPUR & INDORE

• STORES : 5000 NOS INCLUDING MEGASTORES, PATANJALI CLINICS & 18 NOS WAREHOUSES
 SOURCES
• FARMERS – CHIEF SOURCE OF RAW MATERIALS
• LOCAL GOODS
 PRODUCT LIST
• NATURAL FOOD PRODUCTS
• NATURAL HEALTHCARE PRODUCTS
• NATURAL PERSONAL CARE PRODUCTS
• AYURVEDIC MEDICINES
• HERBAL HOME CARE PRODUCTS
• SERVICES : MEDICAL CLINICS
GROWTH
 EXPANSION
• INCREASING THEIR PRODUCTION FACILITIES ALONG WITH CAPACITY ,
PROCESSING UNITS , RETAIL OUTLETS ACROSS NATION
• ACQUISITION : ACQUIRED RUCI SOYA , TO BE NAMED PATANJALI FOODS
 SWOT ANALYSIS
•STRENGTH
 FOUNDER BABA RAMADEV – BRAND AMBASSADOR & IMAGE FIGURE
 PRICING STRATEGY – 20 – 30 % CHEAPER PRODUCTS THAN COMPETITORS
 PRODUCT VERSATILITY : AROUND 1000+ PRODUCTS
 PRODUCT BASED ON AYURVEDA & HERBAL
 STRONG DISTRIBUTION CHANNELS
 WORD OF MOUTH MARKETING
 SWOT ANALYSIS
• WEAKNESS
 OVER-RELIANCE ON RAMADEV BABA ON BRAND BUILDING
 LOW PROFIT MARGIN – DUE TO LOWER PRICING – WHICH AFFECTS SUSTAINABLILITY &
GROWTH
 EXCESSIVE PRODUCTS – WITH MANY LOW PROFIT PRODUCTS – WHICH AFFECTS
COMPANY GROWTH
 LOWER MARGINS FOR DISTRIBUTORS – AFFECTS SALES
 LIMITED PRESENCE IN INTERNATIONAL MARKET – WHEN THERE IS POTENTIAL TO GRAB
MARKET
 OPPORTUNITIES
 NEW NATURAL & HERBAL PRODUCTS IN PERSONAL CARE
 GLOBAL MARKET SCOPE
 FOOD BUSINESS LIKE RESTAURANTS
 RURAL EXPANSION
 THREATS
 CONTROVERSIES : DOING NEGATIVE PUBLICITY OF FOREIGN COMPANY
PRODUCTS
 QUALITY & FOOD SAFETY : FDA ISSUES ON SOME PRODUCTS
 INCREASE IN COMPETITION – HUL , MARCO , DABUR
 POOR HARVEST – CHIEF SOURCE – AFFECT PRODUCTION
THE END