Marketing & Advertising

Alcoholic Beverages

TAKAMASAMUNE CO. LTD

TAB LE O F C ON TENT

• Difference
• Types of Marketing
• Types of Advertising
• Advertising Rules & Regulations
• Strategy of Marketing
• Marketing Plan Process
• Social Media Marketing
• Social Media Advertising
• Budget
• Social Media Strategy
 MARKETING
Marketing is a business practice that
involves identifying, predicting, and
meeting customer needs. Effective
marketing strategies help businesses
isolate how best to serve their client
base while maximizing revenue at the
same time.
ADVERTISING
Advertising is a business practice
where a company pays to place its
messaging or branding in a particular
location. Businesses leverage
advertising to promote their products
and services for sale as well as
establish corporate culture and
branding.
Types of
Marketing

• Digital Marketing
• Social Media Marketing
• Brand Management
• Global Marketing
• Relationship Marketing
Types of
Advertising

• Traditional Advertising
• Retail Advertising
• Online Advertising
Advertising Rules &
Regulations

Advertisement directly or indirectly promoting the production,

sale, or consumption of cigarettes, tobacco products, wine,
liquor, or other intoxicants is prohibited.
40
Strategy for
30
Marketing

20
• Performing market surveys
• Developing relevant marketing
10
products
• Employing new marketing endorsers

0
Item 1 Item 2 Item 3 Item 4 Item 5
 Marketing Plan Process
Marketing Mix
Define Target Markets
4 P's

Marketing Research Product Price Place Promotion

Quality Discount Channel Promotions

Segementation

Positioning Features Allowances Coverage Advertising

Targeting

Design Credit Location PR

Size etc Inventory Dircet
Packaging Transport Marketing
etc
 Marketing Mix

4 P's 4 C's

• Product • Customer Solution

• Price • Customer Cost
• Place • Convenience
• Promotion • Communication
 Social Media
Marketing

The practice of utilizing social media platforms to sell,

market, or promote a brand, a product, or a service.
Buyer's Journey

Awareness

Interest

Consideration

Conversions

Retention
Facebook Advertising

When it comes to Facebook advertising, alcohol brands are among the top
three industries that have the highest CPC at around $0.20. With the growing
advertising cost on the platform, alcohol brands must experiment with new
advertising formats, content ideation, and targeting that can make their budget
go even further.
When it comes to ad placements, the alcohol industry has a clear favorite. Over 80%
of alcohol marketing campaigns on Facebook were placed on the News Feed.
Instagram Advertising

When it comes to Instagram, nearly 60% of alcohol marketing ad campaigns

are displayed on the News Feed. However, while less than 10% of alcohol
campaigns are placed on Facebook Stories, 40% were posted to Instagram
Stories.
 Jameson Irish
Whiskey Bud Light
Some of the popular
Campaigns

Jack Daniel’s
Whiskey
 Item 5 Item 1
20% 20%

Budgeting

• Online promotion Item 4 Item 2

20% 20%
• Testing events
• Advertising

Item 3
20%
Social Media Strategy

Your social media goals

Tactics you will use to accomplish

them

The metrics you will track to measure

your improvement
Plan for the Next Quarter

• Increase of followers in social media

• 5-10% increase of new clients
• Expansion of new marketing schemes
The goal is NOT to be good at Social
media.

The goal is to be Good at Business at

Social Media.
 Thank You
Any Questions?
Drop them at shalinikanojia13@gmail.com