MARKETING PHILOSOPHIES

MARKETING PHILOSOPHIES

G IM
PA L
• Production orientation
G O
N U
• Product orientation
M
.V E
• Selling orientation
I TA
r.R G
• Marketing orientation
D
 MARKETING PHILOSOPHIES

G IM
• Production orientation
PA L
O
- Believes that consumer prefers products that are
G
N U
widely available and inexpensive
M
.V E I TA
- Management believes in achieving high

.R G
production efficiency, low costs, and mass
r
D
distribution.
EX: China
 MARKETING PHILOSOPHIES
G IM
• Product orientation
PA L
G O
- Believes that consumer buy the products with good
N U M
quality and high performance

.V E I TA
- Focus on producing high quality products
r.R G
D
- Managers with this belief sometimes, give excessive
emphasis on only on “ product quality” and neglects
other areas like distribution and pricing. This is known
as MARKETING MYOPIA.
 MARKETING PHILOSOPHIES
• Selling orientation
G IM
A L
- Believes that if consumers left alone, will not buy
P
O
enough of the company products.
G
N U
Hence, mainly focuses on to
M
.V E TA
- push the products aggressively
I
r.R G
- the customers carefully to buy the products
D
- High power personal selling,
- heavy Advertising & heavy price discounts
 MARKETING PHILOSOPHIES
G IM
• Marketing orientation
PA L
Believes that
G O
N U
- Customer is the central point of the business
M
.V E TA
- Job is to offer the right product to right segment
I
r.R G
- Key to achieve the objective is being better than
D
competitors in delivering superior value to
customers.
- Marketing is good understanding of customer.
 G IM
PA L
G O
N U M
.V E I TA
r.R G
THANK YOU
D