NETHERLANDS MEAT INDUSTRY

MARKET DEFINISION
 The economy of Netherlands is 17th in the world by GDP. The per capita of the country is one of the
highest in the world with $60,529.

 In 2020 Netherlands produced roughly 3.6 million metric tons of meat.

Project analysis slide 2

 Pork, Poultry, Beef, Veal and Goat are types of meats that are produced in Netherlands.

 The Dutch meat market had total revenues of $7,789.8m in 2019, representing a compound annual
growth rate (CAGR) of 3.3% between 2015 and 2019.

 Country has reached self sufficient rate for fresh meat ,meaning production is much more than
consumption.

 In 2020, the Netherlands exported 8.8 billion euros worth of meat, making it the biggest exporter of meat
in the EU. 

1
 MEAT PRODUCTION VOLUME 2010-2020 Year Prodn.In metric
tons(millions)
4
2010 3.14
RICTONNES (MIILIONS)

3.65
PRODUCTION IN MET-

3.61
3.39 3.41
3.52 3.56 2011 3.16
3 3.14 3.16 3.08 3.07
3.03 2012 3.03
2013 3.08
2
2014 3.07

1
2015 3.39
2016 3.41
0 2017 3.52
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
2018 3.56
2019 3.61
 In 2020,3.6 million metric tons of meat was produced and is expected to rise in
2020 3.65
coming years
 The production has seen consistent increase since 2014.
 The country reached a self-sufficiently rate for fresh meat of nearly 270 percent,
meaning the Netherlands produced much more meat than its inhabitants
consumed.

2
 MEAT PRODUCTION AND CONSUMPTION BY TYPE -2020
 Pork is the most produced meat in Netherlands followed by Poultry and Beef/veal.

 The most consumed meat is pork with 36.2 Kg of consumption per capita in 2020.Its
closely followed by poultry with 22.1 Kg per capita consumption.

TYPE OF MEAT PRODUCED

Pork Sheep and Goat Meat Paultry Beef and veal

Beef and veal

MARKET
11%
ANALYSIS Project analysis slide 3
TECHNICAL
ANALYSIS
FINACIAL
ANALYSIS
TYPE OF MEAT
ANALYSIS
PRODTUCTION
ECOLOGICAL
ANALYSIS
CONSUMPTION
Lorem ipsum dolor sit Lorem ipsum dolor sit
(2020)
Lorem ipsum dolor sit
IN TONS PER CAPITA(KG)
Lorem ipsum dolor sit
amet, consectetur amet, consectetur PORK
amet, consectetur 1991000 36.2
amet, consectetur
adipiscing elit, sed do adipiscing elit, sed do adipiscing elit, sed do adipiscing elit, sed do
eiusmod tempor eiusmod tempor eiusmod tempor
POULTRY 1122000 22.1
eiusmod tempor
Paultry
incididunt ut labore et incididunt ut labore et BEEFetAND
incididunt ut labore VEAL 378000 16.4ut labore et
incididunt
32% dolore magna aliqua. dolore magna aliqua.
Pork dolore magna aliqua. dolore magna aliqua.
57% SHEEP AND 18000 1.1
GOAT

Sheep/Goat
0.5%
3
 KEY PLAYERS IN MEAT PROCESSING INDUSTRY
In this year, Vion Food was the Netherlands leading company that almost exclusively focuses on meat
processing, with a revenue of roughly 5.8 billion U.S dollars.
Leading meat processing companies.
o Vion Food
o Unox(Unilever)
o Van Dre Group
o Zwanberg Group
o Jan Zandbergen BV
REVENUE OF LEADING MEAT PROCCESING COMPANIES-2020

Unox(Unilever)
0.252
Jan Zandbergen
BV 0.64

Zandberg Group
0.706

Van Drie Group

2.82

Vion Food
5.76
0 1 2 3 4 5 6 7

REVENUE IN BILLIONS(USD) 4
 SWOT ANALYSYS-NETHERLANDS MEAT INDUSTRY
STRENGTH WEAKNESS
 95% of the population are non vegetarian  Variability in quality of meat due to improper method of
 Huge export market. Netherlands is the largest exporter of production.
meat in EU

OPPURTUNITY
 3.3% growth in the revenue of Dutch meat industry and is
projected to increase in the coming years
 Latest technological innovation means the production
volume will increase.
THREAT
 Zootomic diseases are major threat
 Food poisoning due to low quality meat.
 Environmental pollution created during meat
production

PESTLE ANALYSYS-NETHERLANDS MEAT INDUSTRY

POLITICAL ECONOMIC SOCIOCULTURAL

 Wide Regulations by the government  Growing Disposable Incomes  Health consciousness of the public
to ensure quality nutrion of meat.  Increasing Labour cost.  Dietary Restrictions

TECHNOLOGICAL LEGAL ENVIRONMENTAL

 Automation like use of robotic  Safety Standards -how food should • People are switching to plant based
technology reduces the time and be transported, stored and prepared. diet because of the environmental
increases the production. pollution created during meat
production.