Video Guidelines

Edition 1 | May 2021

 What does a brand video depict

Brand Values Brand Voice Brand Visuals

There should be clearly defined and consistent

value, voice, and visual identity that comes across in every video that brand delivers. 
Visual branding elements to
be considered for the video
• Color usage

• Typography
• Primary font family
• Secondary font family

• Intro & Logo : An ideal standard video start so that

viewers know it’s from our brand. There could be
exceptions when needed

• Music : A brand Identifier. Negating Copyright issues

COLOR USAGE
What are Primary colors to be used?
 There are three font family which can be used for
all our brand videos:

TYPOGRAPHY a. Century 725 BT

Is there a specific font that should be  b. Calibri Font Family

used ?
c. Arial Font Family
  The intro video template should be similar in all
the videos.
 The logo should not be distorted.

INTRO, LOGO & MUSIC

How will every video start so that viewers
know it’s from your brand and what type
of music should be used?
 The music should be used from the given
repository only.
 Repository for Brand Videos
The repository below will help you to follow these guidelines. It includes downloadable font files, selected
music options, brand logo open file and Intro Video high resolution template. CLICK HERE to access the
repository
 Please adhere the guidelines and seek clarification if needed.
Kindly make sure to run the creative/video past the central Brand
team before sharing it externally.

THANK YOU!