A case Study

on
Leading E-Commerce Giant

Alibaba.com
Table Of Content
Content
Introduction
Background & History
Logo & Tagline
Mission
Business Model
Companies under Alibaba
Competitor
Product & Services
Why Successful
 Group Member

Deepjyoti Sarthak Shreshth

Prashant Kalita Sinha Mittal

Rohit Rajmani Kapish

Singh Ranjan
 Introduction
Alibaba.com, the primary company of Alibaba, is the world’s largest online
business-to-business trading platform for small businesses.
Alibaba Group was established in 1999 by 18 people led by Jack Ma, a former
English teacher from Hangzhou, China. From the outset, the company’s founders
shared a belief that the Internet would level the playing field by enabling small
enterprises to leverage innovation and technology to grow and compete more
effectively in the domestic and global economies
 Background & History
• Alibaba.com, a member of the Alibaba Group of companies.( Alibaba, Taobao, Ali-express, Alipay)
• The company was founded in 1999 by 18 people led by jack ma.
• The English language website www.alibaba.com specializes in B2B trades especially for international buyers
trying to connect to Chinese sellers.

• SERVICES:

• E-commerce, Cloud computing, Entertainment

• Mobile commerce Retail Mobile media .Films, TV shows.
• Alibaba has data centers in china and Hong Kong that runs a cloud platform called "apsara"
Logo & Tagline

Live seriously, work happily.

 Mission

To make it easy to do business anywhere, we believe the

internet can level the playing field by enabling small
enterprises to leverage innovation and technology to grow
and complete more effectively in the domestic and global
economics.
 Business Model
The business model of Alibaba is different from other players like eBay and Amazon. It focused
more on trade between businesses. Unlike the usual business-to-consumer approach, Alibaba
focuses on being a platform for suppliers to sell products in bulk at wholesale prices to small or
medium-sized businesses worldwide, who then resell them for a profit in their domestic markets.
 Companies under Alibaba

Logistics Cloud Digital Chinese Retail Wholesale

Finance
Computing Entertainment Marketplaces Commerce

Taobao
Alibaba Pictures
Cainiao Network Ant Financial (includes Marketplace 1688.com (China)
Alibaba Music
Alibaba Cloud Alipay) MY bank Tmall Alibaba.com (global)
Alibaba Sports
Rural Taobao
UC browser
 Competitors

JD
Amazon Walmart Shopify Ebay Rakuten Tencent
(Jingdong)
 Product & Services

Apparel, Home, Light

Auto &
Textiles & Electronics &
Transportation
Accessories Construction

Machinery,
Health & Jeweller, Bags, Cloud
Hardware &
Beauty & shoes Computing
Tool
Alibaba is one of those online resources which claims a “Get everything and anything” available. Alibaba is providing to be
one stop platforms where a consumer can choose among a wide Varity of options.
 Why Successful
• It's a Platform to support small and medium sized enterprises(SMEs).
• Alibaba.com also offers its members and other SMEs import/export supply chain services, including
customs clearance, trade financing and logistics services
• The key benefits of using alibaba.com are such as Low cost, Access to many suppliers/buyers, Quick
transaction time, More transparency in transaction, Lower risk of fraud.
• facilitate business-to-business sales, business-to-consumer sales and and consumer-to-consumer
sales.
• Operates in 200+ countries, 1,50,000brands(18000 international brands)
Thank You