[PSDA-1] Professional Skill Development Activity Project Submitted

In Partial Fulfilment of the Requirements for the Course

Research on the latest and innovative use of e-commerce
by organizations.

AMITY SCHOOL OF BUSINESS

AMITY UNIVERSITY UTTAR PRADESH
Submitted By: Submitted To:
KARTIKEY PANCHAL Mr Rajesh Kumar Yadav
Roll no.- 14 Amity School of Business
PROGRAMME – BBA
Batch 2020-2023
1. Loyalty Programs
People love eCommerce loyalty programs because they reward regular customers for
repeat purchases. They receive rewards like cash-back, discounts, next-purchase coupons,
and freebies. Meanwhile, companies like Starbucks can use the data from their loyalty
programs to understand their customers’ buying behaviors and present them with special
offers based on their unique purchase history.

For Example: Starbucks loyalty program

Benefits of Loyalty Programs include:

 Improves customer retention

 Increases sales

 Improves overall customer experience

 Promoting to word-of-mouth sales

 Providing valuable data about consumer behavior

2. Sales within Metaverse and other Gaming Platforms
Facebook opened its new Horizon Worlds platform at the end of 2021. Although it’s not quite ready for
advertising and in-world eCommerce sales, that’s coming soon!
Worldwide brands such as Nike, Gucci, Coca-Cola, and Vans are planning to sell virtual, branded goods to
consumers. Meanwhile, other gaming systems will open up their platforms to eCommerce sales. For
example, fashion brand Balenciaga recently partnered with Epic Games to launch their Fortnight clothing
line. Also, Nike recently launched Nikeland on the Roblox gaming platform, where players can buy virtual
Nike gear for their gaming avatars.
Benefits of eCommerce companies entering virtual words:

 Opportunity is wide open in this new, innovative space

 It offers tremendous visibility, especially for reaching younger demographic

 Easy and dynamic engagement

 Reduced likelihood of costly returns, since customers know what they’re getting
3. Influencer Marketing
Social commerce involves selling products directly through social media channels. Short videos, paid
advertisements, and influencer marketing help drive purchase decisions on social media platforms
such as, Facebook, Instagram, Snapchat, YouTube Shorts.

Benefits of social commerce:

 Social proof from influencers can boost sales

 Brands can gain followers and expand their reach

 Social commerce improves brand-to-consumer

communication and customer engagement