[PSDA-2] Professional Skill Development Activity Project Submitted

In Partial Fulfilment of the Requirements for the Course

Principles of Consumer Behaviour [MKTG304 ]

Submitted By:
 

KARTIKEY PANCHAL
ENROLLMENT NO.- A3906420204
UDHAV PAL
AMITY SCHOOL OF BUSINESS
ENROLLMENT NO.- A3906420367
AMITY UNIVERSITY UTTAR PRADESH
SOHAM RASTOGI
ENROLLMENT NO.- A3906420327
SAGAR
Submitted To:
ENROLLMENT NO.- A390642037
Dr Ruchika Jeswal
Amity School of Business
PROGRAMME – BBA
Batch 2020-2023
 CONSUMER PROFILE

 Middle-aged man
 Lives in Delhi
 Expected monthly income of 35000
 Been Driving Tata Indigo Diesel for 4 years
 Daily drives at least 25 km.
 Faces parking problem at workplace.
 NEED RECOGNITION

 Fuel-Efficient
 Less maintenance
 Good After Sales Service
 More Space Internally
 Price range 4,00,000-5,00,000
 Spatial convenience for servicing
 Safety
 Comfort
 INFORMATION
SEARCH
• Internal: Memory and Experience
• Friends and Family,
• Magazines and Media
• Respective Company sites
• Zig wheels
• Carwale.com
• Autos. Max about.com
• Auto Car India.com
• Test Drives
EVALUATION OF ALTERNATIVES
Based on different parameters Many Cars
were evaluated some are:

• Maruti Suzuki- Celerio , Swift, Wagon-R

• Hyundai- Santro, Grand i10 Nios

• Renault KWID

• Datsun Redi-GO
OTHER ALTERNATIVES
We can further investigate the 2nd
hand Market:
• Maruti True Value
• Mahindra First Choice
• The evaluation of the vehicles is
done by the representatives in
the customer’s place itself.
• High brand image.
• Offers guarantee for their
vehicles
Total set: All Cars
Awareness set: Maruti, Tata, Hyundai,
Renault, Datsun etc.
Consideration set: Celerio, Swift,
Wagon-R, Santro, Grand i10 Nios, KWID,
Redi-GO
Decision set: Wagon-R
Purchase set: Wagon-R
 WHY WAGON-R VX I
• Excellent Safety and Security
Features
• Highest Fuel Efficiency
• Good After-Sales service as this
car has been in the market for a
long time.
• The largest number of service
stations and dealers. 30 dealers
in Delhi
• Low turning radius- best suited
for metropolitan cities (4.6
meter)