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NH7 Weekender is an
annual, multi-city and
multi-genre, music and
comedy festival held in
India.

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History Of
Weekenders
 It is created by Only Much Louder (OML) and is among
the largest South Asian arts festivals.
 It began in Pune, Maharashtra, India, as a three-day,
multi-genre, music festival in 2010.
 Since 2012 it has expanded to multiple cities. In 2017,
the lineup added comedy.
 Its title sponsor has been Bacardi since inception.
 The festival is held between October and December,
and hosted in multiple cities alongside its flagship event
in Pune. Delhi NCR, Bengaluru, Kolkata, Hyderabad,
and Shillong have host the festival.
 The lineup includes a mix of, established and
emerging, sub-continental and global artists.

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“ THINGS THAT
MAKE
WEEKENDERS
ATTRACTIVE

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Food for the soul

The only thing that exceeds the number of cuisines for your choosing is
the number of genres on stage!

Art for the tastebuds


Works of art scattered all around the grounds are meant to be stumbled
upon and admired. Raise that monocle, stare and click lots of pictures.

A story for the memories


Look around. You’re one among your people. Make friends. Headbang
and dance. And go home knowing that you’ve found your calling.

Experiences like no other


Campfires by the moonlight sky. Picture-perfect selfies. Off-road tracks
leading to the happiest music festival.

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NH7 WEEKENDERS 2019
The 10th edition was held in Jaintia Hills in
Meghalaya (November 1-2), and has taken place
in Pune (November 29-December 1). 

In August 2019, to celebrate 10 editions of the


music festival in Pune, where the first NH7
Weekender was held, pre-sale tickets were put
on sale at the same prices they were sold at in
2010— ₹750 (under 21 season tickets) and
₹1500 (regular season tickets).

Headliners include Opeth, Nick Murphy,


Karnivool, Marty Friedman, Kodaline and
EarthGang.

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Day-wise Line up

FRIDAY, 1 NOV

Karnivool | Intervals | Shubha Mudgal | Benny Dayal &


Funktuation | Across Seconds | Andrea Tariang Band |
Antariksh | BLOT! (Live) | Blue Temptation | Fame The
Band | Lo! Peninsula | Nothing Anonymous | Pakshee |
Praveen Achary | Rafiki| Solr | Tanya Nambiar | That
Boy Roby |The Koniac Net |Zokhuma

SATURDAY, 2 NOV

Marty Friedman | TesseracT | Soulmate: The North


East Blues Special | Avora Records| DCF_Shapes |
Gauley Bhai | Imphal Talkies | Khasi Bloodz + Guests |
Lifafa | Meba Ofilia | Minute of Decay | Pia Collada |
Raja Kumari | Saptak Chatterjee | Sarathy Korwar |
Shorthand | SickFlip | Small Axe Sound | Tejas | The
Soul | When Chai Met Toast
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BUDGET

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Weekender have been structured around the
sponsorship model, as opposed to a ticketing
model as followed internationally, where all
revenue is dependent on the number of
people you bring to the festival.

Sponsorships subsidize costs significantly, so


organizers are not dependent on footfalls to
bring in the revenue.

Weekender is the prime example of this


model, where up to 70% of income is from
sponsors and 30% from ticket sales.

Bacardi is the main sponsor of the festival.


Other sponsors for this year includes: Gaana,
radio mirch, 5 star and Tinder
“ Bacardi NH7
Weekender was a
success story in
sustainability

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NH7 is actually the first festival where they
have piloted end-to-end waste management
project. Each year they keep piloting new
sustainability initiatives.

They have partnered with NGO SWaCH in Pune


and follow a decentralized waste

Attendees were also urged to reuse their cups to


get a discount on their next drink. “They were
unsure whether this would work or not, but over
70 percent people came back for refills”

Plastic straws were banned and drinks were


served in rice husk glasses while the food stalls
used compostable cutlery.

The festival worked with Cupable to provide


drinking water—people could purchase one
recyclable cup and get unlimited water refills for
all festival days.
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Nh7 Weekender 'Wi-Fi Bin'
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While there are several music
festivals up and running successful,
few have the legacy status that
Bacardi NH7 Weekender has
attained. A go-to destination of
good times despite all the murkiness
that has reportedly transpired
behind the scenes, the popularity of
the festival remains largely
unhindered.

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Thanks!
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