ANALYSIS OF STRATEGIC MANAGEMENT AND

ACTIVITIES OF "HOTEL ORION BISHKEK"

 THE MISSION STATEMENTS ARE ADDRESSED TO THREE
TARGET GROUPS: CUSTOMERS, MANAGEMENT, HOTEL
EMPLOYEES.

• The mission of the hotel is to provide customers with comfortable

accommodation and services.
• The hotel focuses on business travel.
• They emphasize the high standards of their accommodation and catering
services.
• Ensures a return on your hotel investment and recognizes that this only
can be achieved with well trained, motivated and dedicated staff.
GOAL OF HOTEL IS TO CREATE AN ATMOSPHERE THAT MEETS
THE INTERESTS OF GUESTS AND EMPLOYEES, AS
INTERNATIONAL STANDARDS OF THE HOTEL BUSINESS.

There are 4 levels of goals for the Orion hotel:

1st level of goals for the financial component:

- profit growth;
- increasing the rentability of services;
- minimization of the cost of services;
- achieving leadership in the industry in terms of
sales;
- increasing the return on equity.
2nd level of goals - client component:

- improve customer satisfaction;

- minimize the number lost clients;
- expand the customer base;
- to be c a market leader on new types of services;
- achieve a certain market share in target segments.
3rd level of goals is a component of business
processes.
- the interaction of various services and departments in order to
implement the strategy of the hotel enterprise.

4th level of goals -is a component of

development, learning and growth.
-this projection defines the main elements of corporate culture,
technology of internal processes:
STRATEGY

• Correct organizational structure (administrative and managerial service, reception and

accommodation service, room service service, catering service, commercial service, engineering
service, additional services.
• The strategy of specialization. Present a specialized product - high-class service for
businessmen.
• Brand development strategy - aimed at accurately defining and "recognizing" a product or
service in terms of their level and quality, position, price and other key consumer-oriented
parameters, for example, prestige or frugality.
• Revenue management and flexible pricing tactics - increase profitability by increasing room
occupancy rates.
ORION BUSINESS CENTER
EXTERNAL ENVIRONMENT OF INDIRECT AND DIRECT IMPACT;

• Political (unstable political situation in the country)

• Social
• Economic
• Interaction with state fiscal authorities
• Hotel guests and clients of other hotel establishments
OPPORTUNITIES AND WAYS OF DEVELOPMENT
FOR THE NEXT THREE YEARS
• Long-term contracts with companies for hosting their guests and holding
international conferences.
• Opening of own helipad
• Prospectively in future gaining recognition of a 5-star hotel
• Opening own travel company with the subsequent opening of branches in other
countries (attracting foreign tourists)
• Work out the concept “All inclusive”