Cycle 3

Best Social Media

Management Software
 AIMS

Students will be able to:

 Learn new vocabulary and relate it to previous knowledge.

 Read the text in detail to understand and remember what is read.
 Recognize the key elements of Social Media Management Software.
BEST SOCIAL MEDIA MANAGEMENT SOFTWARE
WEEK 4 – SESSION 2
 Warm Up - Keywords

Trial The process of testing the ability, quality or performance of

somebody/something before making a final decision
Integrate To combine two or more things so that they work together

Pricey Expensive

Upgrade To start using a new and better version of a machine, system, etc

Affordable Cheap enough that people can pay it or buy it

Oversee To watch somebody/something and make sure that a job or an activity is

done correctly
Gain To obtain or win something, especially something that you need or want
 Activity 7: Vocabulary Practice

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https://es.liveworksheets.com/od3192984fg
 7. BUFFER
BEST BUDGET OPTION

Buffer scored well in our ranking because their plans start at just $5 per month. You can try any
Buffer plan free for 14 days, and there’s a free plan for one user that lets you access three social
channels and create 10 scheduled posts.

PROS CONS

Plans start at $5 per month Doesn’t integrage with as many major

platforms as competitors
Free 14-day trial available Free plan limited to three social profiles

Free plan available

Works for Instagram, Facebook, Twitter,
LinkedIn, and Pinterest
Buffer is the best budget option for small businesses with few employees that want to manage social media
without a pricey management plan. They offer a free plan that lets one user access three social channels. For
an extra $5 per month, a Team Pack upgrade allows for unlimited social channels and unlimited users.

Either way, you can use a 14-day trial to get started, and all plans let you directly schedule posts on the
platform. Other core benefits of Buffer’s plans include a posting scheduling tool, a link shortener tool, and
optimization tools for hashtags, tags, and mentions across platforms. All plans also come with a browser
extension, access to a mobile app, two-factor authentication, social media and email support, and access to
the Buffer community.
 8. SOCIAL PILOT
BEST FOR SMALL TEAMS

We believe SocialPilot is best for small teams since their Small Team plan allows up to three users. By contrast,
many competing software programs only allow one user on their more affordable plans.

PROS CONS

Most affordable plan is $25.50 per month Must pay for a year upfront for lowest
pricing
Discount available if you pay for one year of Basic plans don’t include as many tools for
features
usage upfront

14-day free trial available

Manage a minimum of 10 social media
accounts with any plan
SocialPilot is the best option for businesses that want access to affordable social media software for more
than one user. Their Small Team plan lets up to three users have access for just $42.50 per month.

In total, four plans are available:

Small Team: $42.50 per month (20 social media accounts; 3 users)
Studio: $85.00 per month (30 social media accounts; 6 users)
Agency: $106.25 per month (50 social media accounts; 9 users)

Remember that to access this special pricing, you have to pay for a year of access upfront after your 14-day
trial.

All plans from SocialPilot come with features like unlimited scheduling, bulk scheduling, access to social
media analytics, a browser extension, and customer support. Higher-tier plans from SocialPilot let you have
more users, oversee more social accounts, manage more Facebook ad accounts, and gain access to special
features like client management tools.
 Activity 8: Checking Understanding

How much you understood from

this passage?
Take the following quiz and find
out!

https://wordwall.net/resource/36148372
 Activity 9: Wrapping up

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https://wordwall.net/resource/36134894
What Is Social Media Management Software?
 Social media management software is crucial for businesses that want an effective
social media marketing strategy. After all, social media is now used by more
businesses than ever as a way to curate and engage with clients while spreading
messaging about their products and services.

 However, social media management programs also help businesses save time and
money. Where you would otherwise have to manage each social media platform
separately, social media management platforms let you create and schedule posts
across multiple platforms in one place.

 You can also access valuable engagement tools like idea generation, analytics, and
integration with other software you use. Social media management software can
even help you manage and reply to comments, gather user information for sales
funnels, and target specific audiences with online ads to boost sales.
 Different types of businesses may be better off focusing on specific social media
platforms. A company that offers a budgeting app might do better with Meta since
clients can click directly on ads, for example, yet a travel brand or a luxury clothing
brand might do better with Instagram since it lets them lure users in with visual
appeal.

 Some say that Meta has a major advantage over other businesses, mainly due to the
extraordinary opportunities you have when it comes to advertising to millions of
potential customers in one place. Meta also offers incredibly targeted advertising
tools, including the ability to create and manage multiple audiences based on
customizable factors. However, the best social media platform can also depend on
how businesses rely on and utilize ads.

 At the end of the day, a social media management platform like the ones that made
our ranking could be used to help you identify which platforms provide you with the
best results. This is because these software programs offer analytics and reports on
engagement, which can help you determine where your time, energy, and dollars
should be spent.
 Social media management software can be free, but the free basic plans some companies offer
come with minimal tools and are typically only good for one user. If you want more features and
the ability to integrate with more platforms or manage more accounts, you can expect to pay $5
per month to $600+ per month. If you have a large company and you need many user profiles or
access to more social media accounts across many brands, you may even need to pay more than
that. 
 For the purpose of this ranking, we looked for social media
management software programs that let users access the
broadest range of social media networks. We also checked
for integration options with other tools and programs, and
we gave preference to providers that let customers manage
more social media accounts across as many networks as
possible.

 Price was also a big factor in our ranking. While we include

many social media software program options that cost $100
per month or more, we gave preference to providers that
offer an inexpensive or free option as well as a free trial. 
 Activity 10: Checking Understanding II

Time to see how much did you understand from this

final passage!

https://quizizz.com/admin/quiz/633207d3bf7fe5001e62a194?
source=quiz_share