PRODUCT

MANAGEMENT
C
Learning Coverage:
• The Multi-Faceted Nature of Product Management
• Leadership and Management Competencies
• Business Competencies
• Intelligence Gathering
• Planning Frameworks
• Roadmaps, Innovation and the Fuzzy Front End
Learning Coverage:
• Creating- and Getting Approval for – Business Cases
• Overseeing the New Product Projects
• Formulating and Executing Launch Plans
• Lifecycle Management
• Managing Brand Equity
• Marketing Strategy and Go-to- Market Efforts
• Establishing a Global Mindset
• Global Performance Alignment
Thank you….