MEDIA

AND
INFORMATION LITERACY
 Core Subject Title:
MEDIA AND INFORMATION LITERACY (MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
 LESSON 1:
INTRODUCTION TO MEDIA AND
INFORMATION LITERACY
• What is
communication?
• Why do we
communicate?
• How do we
communicate?
WHAT IS
COMMUNICATION? the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
 WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions
PROCESS OF COMMUNICATION
 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
 TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)
 RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)
 RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
 How is communication affected by
media and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
SOMETHING TO THINK ABOUT!
“The speed of communications is
wondrous to behold. It is also true that
speed can multiply the distribution of
information that we know to be
untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
 MEDIA
• The physical objects used to communicate with, or the mass
communication through physical objects such as radio,
television, computers, film, etc. It also refers to any physical
object used to communicate messages.
 Roles of Media
• Media as an information industry

• Media as a culture of entertainment

• Media as a connector
 INFORMATION
• These are processed, interpreted,
organized or presented data so as to
make them meaningful and useful.
 TECHNOLOGY
• Hardware used to create and
communicate with media, e.g. radios,
computers, telephones, satellites, printing
presses, etc.
 LITERACY
• The ability to identify, understand, interpret, create,
communicate and compute, using printed and written materials
associated with varying contexts.
• Literacy involves a continuum of learning, wherein individuals
are able to achieve their goals, develop their knowledge and
potential, and participate fully in their community and wider
society.
 TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.

Technology • The ability to use digital technology,

communication tools or networks to
(Digital) locate, evaluate, use, and create
Literacy information.
• It is sometimes called Information Fluency and
Information Competency.
• Information Literacy allows and teaches us to:
1. know where to look for the proper data you need
2. know who to solicit answers from
3. know where to search for answers
4. know which type of information and information
providers to trust
 How do you use Facebook
as a tool or medium for
communication?
 How did Facebook affect
or change the way we
communicate with other
people?
 How did Facebook
affect the quantity
and quality of
information available
to people? Is it a good
thing or bad thing?
PICTURE ANALYSIS
PICTURE ANALYSIS
 SAMPLES
OF
M.I. ILLITERATE PERSON
 CHARACTERISTICS OF A
MEDIA AND INFORMATION
LITERATE PERSON
• Can understand and analyze the value of media
• Can make informed and independent decisions
• Can learn about the world around them
• Can build a sense of sensitivity
• Can maintain a positive public discourse
• Can produce reliable, validated and legit information
• Can think critically
• Can use media for a positive self – expression and
creativity
• Can communicate well
• Can use media in a safe and responsible way
• Can participate in democratic concerns
• Should be literate about technology, information and
media.