Methodology

• We identified the existing problem of Lactose

Intolerance/malabsorption in people and lack of Problem
products for it. Identification
• We designed objectives and started our research
for launching our range of Lactose free Products Research Designing
Outcomes Objectives
in market.
• We decided to use mix of Quantitative method
(Survey – Questionnaire) and Qualitative method
(Interviews) for our research.
• We decided to do Simple Random Sampling and
Creating
our sample size for questionnaire was 30 Data Analysis Research Design
participants and 4 doctors initially.
• We collected participants data through a
questionnaire created on Microsoft Form and In
person Interviews of doctors were conducted.
• We Analyzed Data on SPSS/Excel. Collecting Data Planning Sample
• Our outcomes are designed as per the result of
our Data Analysis.
 Research Instruments
Research for devloping
 Questionnaire: Market plan of a product

• Questionnaire was used to collected Quantitative data from

Participants. Quantiative Method Qualitative Method

• Questionnaire was based on total 28 Questions most of them were

close ended and Likert scale based.
• It was divided in 4 parts: Research
Instruments
1: Demographics. 2: Diagnosis 3: Awareness 4: Product Research
 Interviews:
Questionnaire Interviews
• Interviews were done to collect Qualitative data from doctors.
• Interviews of Doctors were conducted to get information about
Demographics, understanding of lactose intolerance, Its diagnosis and Common People Doctors/Dieticians
Preventive Measures.
• Moreover, detailed discussion was conducted to analyze the Check if we
need of our product, its significance and the factors which Questionnaire was designed by questions as per our

should be taken care of.

need from below mentioned sources:
https://switch4good.org/lactose-intolerance-quiz/ 
should add it
http://www.medisport.be/lactoseintoleranceeng.ht
m
here or in the
  end
Lactose Intolerant Program - 2 Survey (surveymonke
y.com)
 
Dairy Alternatives Survey (surveymonkey.co.uk) 
Data Analysis
Primary Data Analysis
Data Analysis
Secondary Data Analysis
Research Outcomes