MEDIA PLURALISM, DUOPOLY

AND CONGLOMERATION MEDIA

MS. YOLANDA PASIA
GROUP 1

Members:
• Atienza, Raila
• De Belen, Emmanuel R.
• Perez, Fatima D.
• Quipanes, Charlynie M.
MEDIA PLURALISM

• Media pluralism defines the state of having a plurality of voices, opinions,

and analyses in media systems (internal pluralism) or the coexsistence of
different and diverse types of medias and media support (external
pluralism).
• Media pluralism has always stretched beyond the market plurality
dimension, including, among other things, the protection of fundamental
rights such as freedom of expression; requiring the status and safety of
journalists to perform their work without undue influence; the
independence and effectiveness of media regulators; gender equality in
media structures and diversity representation in media outputs.
DUOPOLY

• A duopoly (or twin stick, referring to ”stick” as jargon for a radio tower)
is a situation in television and radio broadcasting in which two or more
stations in the same city or community share common ownership.
• How can people evaluate the reliability of information if they don't
know who provides it? How can journalists work properly if they don't
know who controls the company they work for? And how can media
authorities address excessive media concentration if they don't know
who is behind the media's steering wheel? Ownership structure may
also affect the way the media industry manages its resources. It shapes
the economic strength and efficiency of the media sector, which is of
particular interest to potential investors.
• Two giant broadcast networks dominate the Philippine media industry and
have a major influence in shaping public opinion despite the diversity of
choices, research on media ownership conducted by nonprofit
organizations VERA Files and Reporters Without Borders (RSF) showed.
ABS-CBN2, ABS-CBN Sports and Action, GMA7, and GNTV hold 80.72
percent of television audience. The rest has to compete for the remaining
19.26 percent. GMA Network Inc. and ABS-CBN Corporation own
television, radio and online outlets.
• Mass media influence the way facts are viewed and debated in the society.
Independence and pluralism in media, public opinion and views including
criticism of people in power are the safeguards of a healthy democracy.
Monitoring and ensuring ownership pluralism is the first step toward
independence and freedom of choice.

• Social media-savvy Philippines has long contended with perennial issues

of low mobile internet speeds. But a report by internet analytics firm
Ookla found that the country is seeing improved 4G and 5G availability,
linking it to the disrupted duopoly of the Filipino mobile market.
CONGLOMERATION MEDIA

• A media conglomerate, media group, or media institution is a company

that owns numerous companies involved in mass media enterprises, such
as music, television, radio, publishing, motion pictures, theme parks, or
the internet. According to the magazine The Nation, “Media
conglomerates strive for policies that facilitate their control of the
markets around the world.
• Types of media in the Philippines Mass media in the Philippines consists
of several types of media: television, radio, newspapers, magazines,
cinema and websites.

• In 2004, the Philippines had 225 television stations, 369 AM radio

broadcast stations, 583 FM radio broadcast stations, 10 internet radio
stations, 5 shortwave stations and 7 million newspapers in circulation.
• Only two companies control much of the Philippine media landscape,
which means most Filipinos get their news and information from just these
two.They are media conglomerates ABS-CBN Corporation and GMA
Network Incorporated which based on audience share, reach, and
advertising revenue are the Philippines’ most dominant media
companies.This is why there’s a saying Filipinos are either Kapamilya or
Kapuso: Kapamilya, slogan of ABS-CBN, meaning member of the family,
and Kapuso, slogan of GMA Network, meaning “one at heart.”
Expanded access to the Internet and the digital
switch-over has enabled an increased
availability of media content, largely through
sharing and user-generated content on social
media, in addition to the digital channels to
which individuals have access across television
and radio.
Citizens need access to other media types in
order to encounter divergent opinions and
ideologies and to share their own. But, with the
government clamping down on independent
media, people have fewer diverse sources
available to them.
SHORT QUIZ
1. Plurality of voices, opinions, analyses in media
systems.
2. Coexsistence of different diverse types of media and
medias support.
3. Stretched beyond the market plurality dimension.
4. Situation in television and radio broadcasting which
two or more situation.
5. Two giant broadcast networks in Philippine media
industry.
6. Media institution is a company that owns numerous
companies mass media.
7,8,9. What are the types of Philippine Mass Media?
10. What is the title of our topic today?
THANK YOU FOR LISTENING !