Application of

NLP(Natural
Language Processing)
AYUSHI
SRIVASTAVA
21DM050
 Sentiment Analysis

Analyzing sentiment in real-time, you can monitor mentions on social media and handle
negative comments before they escalate, gauge customer reactions to latest marketing campaign
or product launch and get an overall sense of how customers feel about company.
Companies use sentiment analysis to evaluate customer messages, call center interactions, online
reviews, social media posts, and other content. Sentiment analysis can track changes in attitudes
towards companies, products, or services, or individual features of those products or services.
Chatbots & Virtual Assistants
Chatbots and virtual assistants are used for automatic question answering, designed to understand
natural language and deliver an appropriate response through natural language generation. 
Available 24/7, chatbots and virtual assistants can speed up response times, and relieve agents
from repetitive and time-consuming queries.
Speech Recognition

Speech recognition technology uses natural language processing to transform spoken language
into a machine-readable format
Speech recognition systems are an essential part of virtual assistants, like Siri, Alexa, and Google
Assistant, for example. However, there are more and more use cases of speech recognition in
business.
Managing advertisement channels

•Natural language processing implements keyword matching, which is used in managing

advertisements.
•It helps in collecting information such as: What are the needs of customers? Where do the
customers look for to fulfill their needs? What are the products they are looking for?
•Natural language processing helps companies hit the right customer by including the right
keyword in their text.
 Language Translator
Machine Translation is the procedure of automatically converting the text in one language to
another language while keeping the meaning intact.
Natural Language Processing (NLP) makes the computer system use, interpret, and understand
human languages and verbal speech, such as English, German, or another “natural language”
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SurvA
eyny
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Surveys are an important way of evaluating a company’s performance.

Companies conduct many surveys to get customer’s feedback on various products. This can be
very useful in understanding the flaws and help companies improve their products.
Hiring and Recruitment
The Human Resource department is an integral part of every company. They have the most
important job of selecting the right employees for a company
This allows the unbiased filtering of resumes and selection of the best possible candidates for a
vacant position without requiring much human labor.
Grammar Checkers
Grammar checking is one of the most widely used tools within natural language processing
(NLP) applications. Grammar checkers check the grammatical structure of sentences based on
morphological processing and syntactic processing.
Grammar Checking tools like Grammarly provides tons of features that help a person in writing
better content. They can change any ordinary piece of text into beautiful literature.
Thankyou