COMMUNICATION

and
GLOBALIZATION
Chapter 2
Elsie Joy D. Licarte, LPT
 LEARNING OBJECTIVES:
At the end of the lesson, the students should be able to:

• Explain how cultural and global issues affect communication

• Appreciate the impact of communication on society and the
world.
• In order to develop skills as communicators, we
must gain practical knowledge of the factors that
make communication across cultures succeed or
fail.
CULTURAL ISSUES AFFECTING
COMMUNICATION
1. CULTURAL IDENTITY
2. RACIAL IDENTITY
3. ETHNIC IDENTITY
4. GENDER ROLES
5. INDIVIDUAL PERSONALITIES
6. SOCIAL CLASS
7. AGE IDENTITY
1. CULTURAL IDENTITY

• Values and attitudes can have an impact on

communication across cultures because each
person’s norms and practices will often be
different and may possibly clash with those of co-
workers brought up in different parts of the world.
2. RACIAL IDENTITY

• Racial identity refers to how one’s

membership to a particular race affects how
one interacts with co-workers of different
races.
3. ETHNIC IDENTITY

• Ethnic identity highlights the role ethnicity

plays in how two co-workers from different
cultures interact with one another.
 RACE
• Race – is primarily
unitary
(You can only have one race,
while you can claim multiple
ethnic affiliations.)
ETHNICITY
• You can identify ethnically
as Irish and Polish, but you
have to be essentially
either black or white.
4. GENDER ROLES

• This means that communication between

members of different cultures is affected by
how different societies view the roles of men
and women.
5. INDIVIDUAL IDENTITY
• This means that how a person communicates with
others from other cultures depends on his own
unique personality traits and how he esteem
himself.
6. SOCIAL CLASS
• The social identity factor refers to the level of
society that person was born into or references
when determining who she wants to be and how
she will act accordingly.
7. AGE IDENTITY
• The age identity factor refers to how members of
different age groups interact with one another.
This might be thought of in terms of the
“generation gap”.
8. The Roles Identity
• The roles identity factor refers to the different roles a
person plays in his or her life including their roles as a
husband or wife, father, mother or child, employer or
employee, and so forth.
-to be continued…