The sales leaflet (portfolio)

The sales leaflet is the physical tool of the sales pitch, its visual
representation.  

Only when you start the convincing part and after having made

a recap of your customer’s needs, you will open your sales

Definition
leaflet and present it to the buyer/customer in front of you. 

The sales leaflet has to be considered as a visual help and proof

to your argumentation like a powerpoint presentation
for the oral presentation.

You will need the paper version and the virtual version
 You will refer to the information given by your customer, what
he said about his needs in order to convince him.

The way You will express yourself in terms of customer advantages you

can offer thanks to the different qualities of your product
forward according to the 7 motivations (SONCASE) .  

You have to refer to the customer needs. All the price and

money notions have to be kept at the end of the negotiation. 
 • Presentation of the company/brand
you are representing: useful elements and key
figures; (Already done in the 1st assignment; just
adapt regarding given comments)
• Th customer advantages of each product, using all

Content of your sales the buying motivations

• Visual justifications; 

leaflet • Warranties, sales conditions (delivery time,

payment conditions, …), after sales service,
customer order; 
• Press release, articles, customer testimonies; 
• … 
Structure
• The sales leaflet has to be organized in such a way that it is easy to
use
• A lot of visual aspects that prove the customer advantages
• The sales leaflet IS NOT a catalogue. 
• Your sales leaflet is your working tool.
Don’t give it to your customer! You can
give him a catalogue, your product
sheet, but not your working tool except
if it has exclusively been built for your
customer
Evaluation criteria
Content:
• Clear company presentation
• Features, customer advantages, proof
• Straight to the point info, technical detail, adapted vocabulary
• Correct commercial features: prices, dicounts etc
• Adapted info and material for negotiation: price list, order form, business card,…

Style:
• General presentation, clarity
• Attractive and useful illustrations
• Organization and practical use of leaflet
• Consistency with brand and products
Inspiration for the illustration
part
Professional examples and students’ work
https://view.genial.ly/5fa970ad316b3b0cf52dc4e4/guide-
wellscare-portfolio