NATIONAL COLLEGE OF BUSINESS

ADMINISTRATION & ECONOMICS

PROJECT
PRODUCT

o Marketing Mix
o SWOT Analysis
o Segmentation
o Future Strategy

Submitted By: Submitted To:

 NIDA PARVEEN SIR AWAIS KHALID

 SABA KOMAL

CLASS: BBA

SESSION: SPRING 21

SECTION: (A)

SEMESTER: 1ST
 Mobile Phone
Mobile is positioned to be a dominant channel for both internal and external communication.

The product which would be launched by my company , “mobile phone” name NisaTech

Marketing Mix:

There are several marketing strategies like product/service innovation, marketing investment,
customer experience etc. which have helped the brand grow.

Marketing strategy helps companies to achieve business goals & objectives, and marketing mix
(4Ps) is the widely used framework to define the strategies.

 Product Strategy:
NisaTech will invest a lot in research and development to deliver the best products to its
customers. NisaTech will offer a wide range of products in different product categories. The
diverse offerings come under the products of NisaTech Marketing Mix. The products can be
classified into following categories and they are:

Smartphones like NisaTech Galaxy series, Tablets, Wearables, Other Phones, Accessories.

 Price Strategy:
NisaTech will be a market leader in smart phones. NisaTech will use skimming price policy. For
instance, when NisaTech will launche new products with different variants of storage capacity, it
prices the product higher. But when other competitors launch a smartphone with identical
features, NisaTech lowers the price and easily prevents the reduction of its market share due to
the launch of the competitor.
  Place & Distribution Strategy:
NisaTech will sell directly to the retailers and service dealers. And due to this strategy, only
service dealers are responsible for the corporate sales. Retailers dealing in technology generally
have to include NisaTech in their offerings, because of the brand being world-famous. The
distribution is the strength for NisaTech.

 NisaTech Promotion & Advertising Strategy:

Promotion is a strong pillar in the marketing mix of the company. NisaTech believes that
advertising the best form of promotion to engage potential consumers and position the brand.
NisaTech will promote new products using newspapers and digital media. Big placard, hoarding
and posters are put up on highways.Besides advertising, NisaTech will also use different
promotional tactics to make customers buy the product. NisaTech also sponsors major events.
NisaTech will offer heavy discounts during national festivals. This concludes the NisaTech
Marketing Mix analysis.

SWOT Analysis of NisaTech

The following is the SWOT analysis of NisaTech:

NisaTech’s Strength

1. Dominates the Smartphone Market – NisaTech will dominate the Smartphone market for
years.

2. Research and Development – The foundation of NisaTech will always has been Innovative
research and development. Expenditure in these departments will result in the company having a
wide range of product portfolio among its competitors.
3. Ecologically Friendly Innovations – NisaTech will enhance its brand reputation through its
environmentally friendly innovations. NisaTech's appeal across all business lines.
4. Stronghold in the Asian Markets – NisaTech will retain a stronghold in the Asian markets,
particularly India and China. Both India’s and China’s business markets are growing
 substantially which is why NisaTech will take advantage of the opportunity and incentivize in
these countries accordingly.

NisaTech’s Weaknesses

1. Decline in Smartphone Sales – NisaTech would be face decline in sales due to tough
competition in market as other companies are also offering the products in same way.
2. Product Failures – Any product that threatens the life of consumers erodes confidence and trust
in the company. NisaTech may deliver several faulty products to the market.

NisaTech’s Opportunities

1. HR Management – NisaTech can make impressive transformational accomplishments if it

invest in its HR management. Not only would it be good for its sales but it will also give it
competitive leverage over its rival
2. Diversification and Acquisitions – It will critical that NisaTech avoid the mistake of being
limited to just one marketplace. It will not only invite risks from an economic perspective, but it
will also attract unwanted political polarization and negative media publicity.
3. Introduce Innovative Products – The smartphone sector is highly dynamic, with the latest
trends going out of style in an instant. NisaTech can attain immense growth by setting the trend
with great and innovative products like the foldable phone.

NisaTech’s Threats

1. Increased Competition – Competition from opponents especially from those within the
consumer electronics, smartphone products, and computing industries has reached a record high.
Whether it’s Xiaomi, Apple, or Huawei, all the technological competitors are outmaneuvering
and outperforming each other to become the best technology company. This only increases the
pressure for NisaTech in both competition and finances.
2. Legal and Regulatory Threats – With the world becoming more globalized and digitally
oriented, governmental authorities have begun issuing their guidelines which are increasing legal
 and regulatory threats to companies around the globe. NisaTech is no exception to these rules.
Laws differ from market to market, and these strict regulations cause a hindrance in operations.
3. Economic Uncertainty – Recent events have catalyzed uncertainty in the global market and led
to a decline in new smartphone sales by 20.2% in Q1 of 2020. Financial struggles have forced
many consumers to seek recycled or refurbished phones, which has increased by 24%. NisaTech
has already experienced a decline in sales, and it can drop further if uncertainty persists.

Segmentation of NisaTech

NisaTech segmentation, targeting and positioning involves a set of activities performed in a

sequence. These activities constitute the essence of NisaTech Marketing Strategy.

Segmentation involves dividing population into different groups on the basis of their common
characteristics. Targeting is associated with selecting specific group(s) as consumers of products
and services. Lastly, positioning refers to the selection of the marketing mix the most suitable for
the target customer segment.

Future strategy of NisaTech:

 Investing in Growth Businesses for the Future

NisaTech expects innovations powered by tecchnology will drive the industry’s transformation,
while the next-generation 5G telecommunications technology will create new opportunities in
autonomous driving.

NisaTech plans to significantly expand its research capability, increasing the number of

advanced researchers.It will also invest aggressively to become a global player in the advanced

markets.

 Ongoing Commitment to Create Jobs

Together with the new investment, NisaTech expects to create new jobs over the next three
years.