CULTURAL IDENTITY IN BUSINESS

COMMUNICATION:TRANSLATOR
• Translators are cross-cultural mediators, cultural identity of the
individuals bridging the cultural gaps in intercultural communication
and adaptations.
• Cultural identity is core of a person’s identity understanding and
relation to the world, while communication helps in formation and
enactment of that identity.
• Reaching the common ground- Meta Third Culture.
CULTURAL IDENTITY IN BUSINESS
COMMUNICATION:TRANSLATOR
• Array of qualities
1. Behavioural cultural competence
2. Cognitive Communicative competence
3. Understanding Basic Business concepts
• Success of Translation
• So for a translator, its not being bi-cultural or multi-cultural, but
recognizing the commonalities which makes the communication
possible vs differences which hampers it.