Creative Brief

Template
 Project Title

Advertisement to get mor sales of jerseys

Project Overview

A sponsored Instagram post which displays image and have a good and relatable copy
write up.

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 Objective
This is a concise statement of what you want to accomplish in your target market. Do you want to inform, persuade or
motivate an audience to take a specific action?

This is to persuade target audience to buy jerseys from our online store

Target Audience
Who is the creative work addressing? Describe in as much detail as possible who you want to engage and influence. Use
demographic information, describe interests, behaviors, needs and fears.
Need: David needs Quality and durable Football and basketball jersey to wear during live matches and also to show for the
team which he supports

Demographics: Age: 20-35, Gender: male Household Income: 100k-300k Education/Occupation: creatives,
undergraduate degree and professionals Location: Nigeria

Interest Watching football, Going to clubs, sports Behaviors: Watching live match, Supporting their football teams,
Going to football viewing centers Arguments about football

Competitors
Who in your field also targets the same audience? Summarize what products they are currently selling
or campaigns they are running that might affect reaching your own objectives.

There are other instagram vendors who are selling jerseys

Your Offer
What are you trying to promote or sell exactly? What aspects or features of your offer stand out?

We are Offering jerseys in a physical store and what stands out abou tour offer is that we
state the type and specification of our product unlike our competitors

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 Key Benefit
What is the single most important benefit of your offer for your target audience?

The benefits is that it helps our audience to know the different type of jerseys that can be
made available to their reach

Problem
What important problem of your target audience is your offer solving?

We are solving the of providing jerseys to customers for them to easily show the sports
team they support

Proof Points
What information can you share to make your offer credible and trustworthy? Can you share customer quotes, satisfaction
levels, low-price guarantees or test results that lend you external credibility?

We can share the reviews from customers who have bought our quality jerseys

Deliverables
What asset or assets do you need specifically? Images, a video, a PowerPoint presentation? Include details about the specific file
format, size or other technical requirements.

Deliverable 1 We need an Instagram ad with, which has a captivating image and also a caption up to
125 characters with a call to action button.

Deliverable 2

Deliverable 3

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 Look and Feel
Add some keywords or personality traits that describe what you want the tone of voice and design to feel like.

Educating, playful and sporty

Guidelines
Here you can include specific design features that you want to see included such as specific headlines or product photos or
more general guidelines for the execution such as color palettes or fonts to use.

Copy
Jersey up today we gat you.

Social
Media Instagram

Other
Lets be sure to add what the exact project will look like and a sample

Timeline
Projected timeline

We want this to be ready for our audience in three weeks

Important dates/deadlines

Budget
Amount
100$
Financial Sources
Marketing account

Notes
Do not go over the budget

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 Comments and Approval
Contact Name and Title

NewJesery.ng

Comments

Please do a nice and appealing job

Date Signature

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Visuals Created by, Designer Zihan Yang