ASQ - TRIZ Presentation

TRIZ
Inspiration for Innovation

INNOVATION the key to SUCCESS
Altshuller Institute for
TRIZ Education, Publication and Certification
“TRIZ Around The World”
Richard Langevin
Executive Director Altshuller Institute
CEO of Technical Innovation Center, Inc.
www.triz.org TIC & AI copyright www.aitriz.org

Technology for Systems INNOVATION
TRIZ: Who has used it?
Samsung, Intel
Boeing, BP Amoco
Chrysler Corporation
Dana Corporation
DTM Corporation
Emerson Electric Company
Ford Motor Company
General Motors Corporation
Goodyear
Hewlett Packard Company
Honeywell, Inc.
Johnson & Johnson
Lockheed Martin Corporation
Lucent Technologies
Massachusetts Institute of Techn.
Motorola, NASA
National Semiconductor Corporation
Navistar International Corporation
Nordak Innovatikk AS
Nortel (Northern Telecom)
Nupro (Swagelok Company)
Pratt & Whitney
Ridge Tool Company
Rockwell International
Solarex Corporation
United States Air Force
Xerox Corporation
…
Source: Richard Langevin, Executive Director, The Altshuller Institute For TRIZ Studies, 100 Barber
Avenue, Worcester, MA, 01606, USA, 508-799-9944, richard@triz.org, “TRIZ: Technology for
Manufacturing Innovation.” CEO of Technical Innovation Center, Worcester, MA 01606, 508-799-6700
Areas of TRIZ Applications

Existing Product
Improvement
New Product Development
Manufacturing Technology
Improvement
Overcoming Patents;
Patent Development
Short And Long-Term

Forecasting
Scientific-And-Research
Engineering
TRIZ: Table of Contents
 Introduction
 History
 Tool – Contradictions
 Tool – 40 Principles
 Sample Problems
 Closing
 Questions
“TREES” or “TRIZ”
acronym for
Teoriya Resheniya Izobreatatelskikh Zadatch
a methodical way of examining inventive

situations and developing numerous solution
concepts by utilizing all available solution
space.
based on the study of empirical data
from patents, rather than psychology.
Why do we need TRIZ?
 Increase functionality {speed, comfort}

 Reduce cost, time of production
 Develop new products or systems
 Develop “umbrella” patents
 Solve difficult problems
Innovation is all about solving simple as
well as complicated problems everyday !!!!
How do people solve problems ???
My My
Problem Solution
We usually try to jump from the

problem to a solution. If the
solution is readily known, there
is no real problem.
How do people solve problems ???
My My
Problem Solution
We usually try to jump from the

problem to a solution, BUT if
the solution is not apparent --
What do we do ???
Barriers to Problems Solving

 Shortage of individual knowledge
 Psychological inertia
 Paradigm paralysis
 Lack of problem solving resources
 Avoiding contradictions
TRIZ: History - Origin of TRIZ
TRIZ: History -- Research
Initial Key findings

and developments:
– Levels of
Innovation
– Laws of Evolution
Worldwide – Ideality
Patents 40,000
Patents – Contradictions
selected – 40 Principles
TRIZ Findings
Key Concepts Main Tools
 Levels of Invention  40 Inventive Principles

 Ideality  Separation Principles
  Standards
Evolution
 ARIZ
 Contradictions
TRIZ: History -- Method
TRIZ Generic compile

TRIZ Generic
Problem Solutions
extraction specialization
conventional
approach
Specific trial & error

Specific
Problem Solution
Trade-Off versus Breakthrough

High Quality or Low Cost High Quality and Low Cost
Affordable or Customized Affordable and Customized
Flexible or Rigid Flexible and Rigid
Big or Small Big and Small
Adaptor or Innovator Adaptor and Innovator
A or B A and B
Contradictions
Are a driving force of system evolution.
There are 2 types of contradictions:
Technical and Physical
Avenue, Worcester, MA, 01606, USA, 508-799-9944, richard@triz.org, “TRIZ: Technology 15for
Physical Contradiction
Conflict between self-opposing qualities

of a single element within the system
Example: An airplane landing gear should be

there when landing and should not
be there when flying.
-or-
Razor edge should be sharp and dull...
Pencil tip should be hard and soft...
Avenue, Worcester, MA, 01606, USA, 508-799-9944, richard@triz.org, “TRIZ: Technology 16for
Contradictions
Keys for Overcoming

Physical Contradictions
4 SEPARATION PRINCIPLES
 Separation of contradictory properties in Time
 Separation of contradictory properties in Space
 Separation of contradictory properties upon Condition
 Separation of contradictory properties by shifting function to
another system, subsystem or super system.
Contradictions
Technical Contradiction
Conflict between characteristics within a system
Example: Increasing the capacity of the system

(a desired effect) may cause the weight
of the system to increase (a harmful effect).
**********
Improving the power of the system
(a desired effect) may cause the
efficiency of the system to decrease (a
harmful effect).
TRIZ: Sample Problem
How Should Stubborn Problems

be Solved?
39 Characteristics of a Technical System
1. Weight of a mobile object 21. Power
2. Weight of a stationary object 22. Waste of energy
3. Length of a mobile object 23. Waste of substance
4. Length of a stationary object 24. Loss of information
5. Area of a mobile object 25. Waste of time
6. Area of a stationary object 26. Amount of substance
7. Volume of a mobile object 27. Reliability
8. Volume of a stationary object 28. Accuracy of measurement
9. Speed 29. Accuracy of manufacturing
10. Force 30. Harmful factor acting on an object
11. Tension/ pressure 31. Harmful factor developed by an object
12. Shape 32. Manufacturability
13. Stability of composition 33. Convenience of use
14. Strength 34. Reparability
15. Time of action of a moving object 35. Adaptability
16. Time of action of a fixed object 36. Complexity of the device
17. Temperature 37. Complexity of the control
18. Brightness 38. Level of automation
19. Energy spent by a moving object 39. Capacity
20. Energy spent by a fixed object
TRIZ: 40 Inventive Principles
TRIZ Contradiction Matrix
Parameter (39 total) that degrades
Parameter that improves
ip les
c
P ri n
e
tiv
en
nv
4 0I
Contradiction Matrix
Undesired 1 2 14 38 39
• Possible contradictions
Nonmoving Object
Result
represented in 39 x 39 table
Moving Object
Productivity
Automation
(Degraded
Weight of
Weight of
Strength
Level of
Feature) (1482 possible combinations)
Feature • Intersections of contradicting
to Improve
rows and columns are
1
Weight of 28, 27,
18, 40
references to 40 inventive
Moving Object
Weight of
principles for contradiction
2 Nonmoving Object elimination
28 Replace a mechanical system with

Level of a non mechanical system
38 Automation
27 An inexpensive short-life object instead
39 Productivity
of an expensive durable one
Proposed Principles: 18 Mechanical vibration
Weight vs Strength 40 Composite materials
How do you solve this problem ???

It is necessary to measure the board footage of logs on each
railway car from the timber site. This process is dangerous
and time consuming for workers. How can we improve the
performance of this process?
ANY SUGGESTIONS?
1. _________________
2. _________________
3. _________________
4. _________________
What contradictions can be developed?
By improving the speed of the worker (9), the

hazard to workers becomes worse (30).
X - Y Principles
9 x 30 1 Segmentation
28 Replace Mechanical System
35 Transformation Properties
23 Feedback
By increasing the accuracy of measurement
(28), the speed of the action (16) gets worse.
28 x 16 10 Prior Action
26 Copying
24 Use a mediator
Organize Suggested Principles
#1 Segmentation 1
#10 Prior action 1
#23 Feedback 1
#24 Use a Mediator 1
#26 Copying 1
#28 Replace Mechanical Sys 1
#35 Transformation Properties 1
Principle #26 -- Copying

Principle #28 -- Replace Mechanical System
a) An inexpensive copy should be used in place
of an object that is inconvenient to use.
b)Replace an object or system of objects with their
optical image.
c)Change to optical system.
This is an example from

the forest industry.

a) An inexpensive copy should be used in place
of an object that is inconvenient to use.
b) Replace an object or system of objects with
their optical image.

the medical research
industry.
An inexpensive copy should be used in place of an

object that is inconvenient to use.

the transportation
industry.
Some TRIZ Results at Samsung

Disc Disc
DIGITAL MEDIA Cubic B.S A.S.L G.T  Cost Reduction

BUSINESS: P.D P.D
DVD Pickup  Standard Time Reduction

Simplification B.S B.S
 Total Savings: $23mil./yr
2 LD 1 LD Removed  Implementation Time 8months
SEMICONDUCTOR  Productivity Improvement

BUSINESS:
Particle Reduction  Maintenance Reduction
 Total Savings: $6.6mil./yr
 Implementation Time 6months
 Reliability Improvement
HOME APPLIANCE
BUSINESS:  Umbrella Patenting
Compressor Improvement
 Total Savings: $10mil./yr
 Implementation Time 4months
TRIZ @ GE Copyright @ 2009 Courtesy Herbert Roberts, GE TRIZ Leader
TIC & AI copyright

TIC & AI copyright
Courtesy Amir Roggel & David Austin, Intel TRIZ Leaders
TIC & AI copyright
Courtesy Amir Roggel & David Austin, Intel TRIZ Leaders
Conclusion
 TRIZ can be used as a powerful intellectual
instrument to solve technological problems more
quickly and with better results
 TRIZ helps to solve problems with the application

of special logical tools: Ideality, Contradictions,
Inventive Principles, Standards, ARIZ
 New product development can be expedited using
Patterns of Evolution
 TRIZ may be introduced into the company

infrastructure to compliment other improvement
methodologies, for instance Six Sigma, TQM, LEAN
DFSS & TRIZ Methodology
Ideal Final Result, Laws of Technological Evolution &
Identify Evolutionary Potential Radar Mapping
& Initiate
Trends of Evolution, Function Analysis, TRIZ

Define
Requirements
Trends of Evolution, Function Analysis, TRIZ

Feature Transfer
Develop
Design
Optimize Function Analysis/ Trimming/ IFR, Feature Transfer

Design
Validate performance predictions and establish process

Verify operating and control plans. Check for increase in
& Control
Ideality of the component and system level
TRIZ: Closing -- Who Needs Problems Solving Skills?
Mathematics Masters Language

Scientists, Professors
Theoretical Highly Skilled -- Level 3 Professional Writing
mathematics Executives, Project managers
Calculus
Professionals -- Level 2 Literature
Engineers, managers, teachers
Algebra, Language
Almost everyone -- Level 1
Geometry structure,
General Workers Reading
Addition, Everyone – Basic

Subtraction, Children, students Basic commu-
Multiplication nication skills
TRIZ
TRIZ: Closing
“TRIZ is a tool for

strong thinking but
not instead of thinking”
G. Altshuller
Thank you!
TRIZ: Introduction – Altshuller Institute
Technical Innovation Center
offers TRIZ for
•TRAINING - Certification
•CONSULTING
•PUBLISHING
TRIZ is a complimentary tool for

your other “Quality” efforts like
Six Sigma & DFSS & QFD & Lean
TRIZ: Closing – Questions?
Final Thought

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TRIZ

Inspiration for Innovation

CEO of Technical Innovation Center, Inc.

www.triz.org TIC & AI copyright www.aitriz.org

Areas of TRIZ Applications

New Product Development

Short And Long-Term

Teoriya Resheniya Izobreatatelskikh Zadatch

a methodical way of examining inventive

 Increase functionality {speed, comfort}

How do people solve problems ???

We usually try to jump from the

How do people solve problems ???

We usually try to jump from the

Barriers to Problems Solving

 Lack of problem solving resources

Initial Key findings

 Levels of Invention  40 Inventive Principles

TRIZ Generic compile

Specific trial & error

Trade-Off versus Breakthrough

There are 2 types of contradictions:

Technical and Physical

Conflict between self-opposing qualities

Example: An airplane landing gear should be

Keys for Overcoming

Conflict between characteristics within a system

Example: Increasing the capacity of the system

How Should Stubborn Problems

28 Replace a mechanical system with

How do you solve this problem ???

What contradictions can be developed?

By improving the speed of the worker (9), the

Organize Suggested Principles

Principle #26 -- Copying

This is an example from

Principle #26 -- Copying

This is an example from

Principle #26 -- Copying

An inexpensive copy should be used in place of an

This is an example from

Some TRIZ Results at Samsung

DIGITAL MEDIA Cubic B.S A.S.L G.T  Cost Reduction

DVD Pickup  Standard Time Reduction

SEMICONDUCTOR  Productivity Improvement

TIC & AI copyright

 TRIZ helps to solve problems with the application

 TRIZ may be introduced into the company

Trends of Evolution, Function Analysis, TRIZ

Trends of Evolution, Function Analysis, TRIZ

Optimize Function Analysis/ Trimming/ IFR, Feature Transfer

Validate performance predictions and establish process

Mathematics Masters Language

Addition, Everyone – Basic

“TRIZ is a tool for

TRIZ is a complimentary tool for

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