Ownership

– Video Games
Conglomerates – A company that is made up of Subsidiaries.

Subsidiaries – smaller companies in their own right but still operate

under a conglomerate.

Independent company – a company is not owned by another company; it operates

and makes products by itself.

Oligopoly – when a small number of companies control a large section of the market.

Cross media company – a company that can produce more than one type of media
product.
Synergy – used to describe the cross promotion of products.

Commercial company – to create a profit using the products that it produces.

Commerciality is about making money.

Joint venture – separate companies work together to benefit each other.

Vertical integration – where a company can control the production, distribution and
consumption of its products.

Horizontal integration – where a company uses its subsidiaries to cross promote a brand
and/or product across different platforms/subsidiaries.
Different jobs within the industry - (Video games)

• Game designer
• Software developer and computer programmer
• Animator
• Graphic/visual designer
• Writer
Example of a conglomerate video game company:

• Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato,

Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment
and financial services. The company owns the largest music entertainment business in the world, the
largest video game console business and one of the largest video game publishing businesses, and is
one of the leading manufacturers of electronic products for the consumer and professional markets, and a
leading player in the film and television entertainment industry.