SUPPLY CHAIN MANAGEMENT

INTRODUCTION OF THE FACULTY AND THE

STUDENTS
INTRODUCTION OF THE COURSE
TEXT BOOK
SUPPLY CHAIN MANAGEMENT
STRATEGY, PLANNING AND OPERATIONS
SUNIL CHOPR PETER MEINDL
SIXTH EDITION
MARKING SCHEME
QUIZES 10 MARKS
ASSIGNMENT 5 MARKS
PROJECT 10 MARKS
CLASS PARTICIPATION 10 MARKS
*(Total Sessional Marks 35 Marks)

MID TERM 25 MARKS

FINAL EXAM 40 MARKS
Week 1- Introduction to Supply Chain Management ( 1)
A Basic Chain Structure - Channel

Supplier Manufacturer Distributor Retailers Customer

Chain’s Strength
Strength of Supply Chain
 Chain’s Length

Supplier Supplier Supplier Manufacturer Distributor Retailers Customer Customer

 Supply Chain Complexity

Su p
Su

plie
pp
lie
r

r
Supplier
Supplier Supplier
Supplier Supplier Manufacturer Distributor Retailers Customer Customer

lie r r
p p l ie
Su pp
S u
 str ibu
tor
Supply Chain Complexity
Di

rer
c tu
a
uf
an
M

Supplier
Supplier Supplier
Supplier Supplier
M Manufacturer Distributor Retailers Customer Customer
an er
uf
ac
tu
r

Di
st
rib
ut
or
Supply Chain Network
Supply Chain

Supply Chain consists of all parties directly or indirectly

involved in fulfilling a customer request
Information

Product

Funds
 Supplier
IB
Upstream
Inbound (IB) Outbound (OB)
Factory Manufacturer
OB

Material / Goods
Plan
Distributor

Source Make Deliver

Retailers
Return Return Down stream

Customer
SRM ISCM CRM

Information System (ERP)

Question

• Consider the purchase of a Pakistani made packet of Biscuit at a local

retail shop. Discuss the various parties and flows involved.
Basic Supply Chain Flows

Supplier Manufacturer Distributor Retailers Customer

Material / Goods

Information

Funds / Money

d
Supply Chain Management Definition

Integration and coordinating of materials, information and financial

flows of organizational units along a supply chain to fulfill customer
demands in order to enhance the competitiveness level of a supply
chain (Dias et al. 2017)
DECISION PHASES IN A SUPPLY CHAIN

• Supply chain Strategy or Design

• Supply Chain Planning
• Supply Chain Operations
 Supply Chain Strategy or Design
• During this phase, given the marketing and pricing plans for a product, a company
decides how to structure the supply chain over the next several years.
• It decides what the chain’s configurations will be, how resource will be allocated and
what processes each stage will perform.
Supply Chain Planning

• During this phase, time frame considered is a quarter to year. Therefore, supply Cain’s determined in the strategic
phase is fixed.
• This configuration establishes constraint within which planning must be done.
• whether to outsource or perform a supply chain function in house.
• location and capacities of production and warehousing facilities.
• Product to be manufactured or stored at various locations.
• Modes of transportation
• Types of information system to be utilized
• Subcontracting of manufacturing
• Inventory policies to be followed
• Timing and size of marketing
• Price of promotions
Supply Chain Operations
• The time horizon here is weekly or daily.
• During this phase, companies makes decisions regarding individual
customer order.
Question

• What are some strategic, planning and operational decisions that

must be made by a fast food restaurant such as McDonalds.