DISCUSSION

GROUP VS
FOCUS
GROUP
Estudiar para alcanzar el
éxito
Focuses on knowing what are the
expectations or beliefs of a target
audience about a specific product or
service. In this the opinions are not known
until the experience is started. And it will
be through the questions of the moderator
and in a discussion environment in which
the debate will appear naturally.

FOCUS GROUP
They consist of a qualitative technique
that enables the researcher to align with
the participants and discover how they
see reality. The discussion group offers an
environment in which it is induced to
amplify a discussion in which the answers
are previously known.

THE DISCUSSION GROUPS

The discussion group is characterized by the fact that it takes place
in a setting and a situation that arises spontaneously and naturally.
This makes it more open and flexible than the focus group.

The focus group takes place in a more business environment. Born

in the Anglo-Saxon environment, it is presented as a more focused
technique. This applies to more specific aspects previously set and
much more limited.

STAGE
 En Regarding the dynamics, the discussion group is a full
synergistic process. That is, a process in which people
work together and not individually.
On the other hand, the focus group requires a directive
leadership of the discourse. The moderator must follow
this roadmap with respect and in accordance with the
established objectives.

DYNAMIC
The moderator is a key figure in both cases. However, the role it plays in
each of the cases is different.
In the discussion group, the moderator has to lead, previously knowing the
group's responses. With this premise, he must direct the conversation,
opening spaces for dialogue and agreement.
In the focus group he takes a more directive and active role. Your task is to
stimulate the group to obtain discursive responses. The questionnaire is
organized based on creating a discussion in the form of a debate.

THE MODERATOR
EXERCISE