EFFECTIVE BUSINESS

COMMUNICATION
 DEFINATION

 A two way information sharing process which involves

one party sending a message that is easily understood
by the receiving party.
 Communication by business managers facilitates
information sharing between company employees and
can substantially contribute to its commercial success.
GROUP DISCUSSION
What is a Group Discussion?

A Group Discussion is a methodology used by an organisation

to gauge whether the candidate has certain personality traits &
skills that desires in its members.
In this methodology,the group of candidates is given a topic or
a situation, given a few minutes to think about the same then
asked to discuss the topic among themselves for 15-20 minutes.
PURPOSE OF GROUP DISCUSSION

 The reason ’WHY’ institutes put the candidates through a group

discussion & an interview , after testing your technical & conceptual
skills in a exam is to get to know as a person & gauge how will you will
fit in their institute.
 The group discussion tests how you function as a part of a team & To
present a platform for group learning.
 They share findings of each other, analyze and classify the established
findings.
 Because of a group discussion, people are able to think in a
cooperative style for problem-solving and decision-making.
ADVANTAGES OF GROUP DISCUSSION

 GROUP DISCUSSION DISPLAYS OUR TRAITS.

 COMMUNICATE OUR IDEAS AND THOUGHTS.
 ELIMINATES BIASED JUDGEMENTS.
 JUDGE CLARITY OF THOUGHTS.
 QUALITIES OF SELF CONFIDENCE.
 LARGE AMOUNT OF INFORMATION IS COLLECTED IN
SHORT TIME.
SKILLS REQUIRED FOR GROUP DISCUSSION

 Skills for speaker:-

 Command over the subject-matter
 Remarkable or impressive voice
 Pronunciation
 Poise
 Effective body language
 SKILLS FOR LISTENER

 Positive approach
 Focused attitude
 Systematic perception
 Detailed analysis
 Body language
OTHER NECESSITIES FOR GROUP DISCUSSION

 Participants in group discussion –For successful group discussion there

should be an adequate number of participants. A faithful discussion,
however, can take place when all members share views and exchange
information with each other
 Venue of discussion-A group discussion should take place in a carefully
chosen room. It should be well-ventilated and illuminated.
 Role of observer-A group discussion takes place in the presence of an
observer. The role of the observer is to learn and scrutinize the process of
discussion. He or she keeps a watch on the participants and their
participation on the discussion
FEATURES OF GROUP DISCUSSION

 Interaction
 Group members
 Involvement
 Interpersonal desirability
 Pressure to obey the rules
 Discrepancy
ROLE PLAY
 DO’S IN GROUP DISCUSSION

 Listen to other participants actively and carefully.

 Be appropriate to the issues.
 Make original points and support them using substantial reason.
 Talk with confidence and self assurance.
 Be considerate to feelings of others.
 DONT’S IN GROUP DISCUSSION

 Changed opinion.
 Don’t repeat and use irrelevant materials.
 Being shy or nervous or keeping isolated from
discussion.
 Interrupting another participant while discussion.
 Don’t make fun of any participant.
 AUDIENCE INTERACTION

 ADD video
Rectification
Conclusion